Deirdre Breakenridge

I was recently invited to participate in TEKgroup International’s Online Newsroom Summit in September. A great deal has changed over the years with respect to developing or “socializing” your newsroom. Because companies are looking to accommodate social audiences, the newsroom is an area that has experienced a makeover.

I’ve written a couple of posts recently that focus on the importance of technology and how it’s critical for PR people to explore and get up to speed with the latest applications and resources not only for their own agencies but also for their clients. That’s why I thought it would be a good idea to do an update on the new developments at TEKgroup International.