Deirdre Breakenridge

Years ago, before I started my own agency, I worked for a pharmaceutical consultant conducting business research and then later developing marketing and PR programs for his customers. At the time, one of my main responsibilities was a report that provided monitoring and surveillance for pharmaceutical brands. It was, and still is, a tough competitive landscape. We kept our clients abreast with a monthly snapshot of their industry, with respect to the drug product pipeline, stock market expectations, industry trends, market issues/concerns, and insight into latest information delivered at pharmaceutical industry conferences.