Deirdre Breakenridge

If you’ve done your listening exercises (monitoring the social landscape through keyword searches) you may have discovered your competition is on Twitter. As a part of your own social media strategy and planning audit, it’s important to evaluate what your competition is doing, how they are connecting with influencers and how quickly they’re advancing on this network.

It feels like yesterday when Angela Hernandez (@angelahernandez) asked me to contribute to her blog interview series, “Is PR Right for Me.” What blossomed out of a blog post is our dynamic PR community, #PRStudChat.

It that’s time again … #PRStudchat is almost here, and we have a special announcement regarding the July 14th session, which takes place at 8:30 p.m. Because our Twitter chat is a learning experience for students, professionals and educators, we will be focusing on how the PR community can successfully connect with the new era bloggers and how to build stronger relationships with these influencers.

On June 11, I had the best post college experience that I could ask for and attended PRSA’s T3PR Conference in New York City. Having been a PRSSA member that attended a conference this past February, I was completely blown away from what I experienced. Between my moving back home, I unfortunately missed the pre-chat [...]

I met David Spinks (@davidspinks) in May at the PRSA Digital Impact Conference in New York City. I felt like I already knew David just through our interactions on Twitter. After meeting him IRL and learning about his company, Scribnia, I thought it would be interesting to have a Q&A with him to find out more about an organization that helps PR professionals find and rate bloggers.

Graduation is over and we’ve had a great time celebrating the class of 2010. Now, it’s time to get back to learning and to focus on the role of the PR professional in the organization. We have a very special guest on June 16th at 12:30 p.m. EDT, who will enlighten us on his experience as a Chief Marketing Officer (CMO) and how PR interacts with the CMO and different marketing disciplines within a company.

Today is the PRSA T3PR Pre-Conference chat session. We have several of the program’s speakers joining to participate in our session. If you don’t know @prsarahevans, @missusp, @jacobm, @sandrafathi and @eschipul, you can get to know them a little better and learn more about what they will be discussing at T3 on June 11th. At 3:00 p.m. EDT, these experts will give you a prelude to the T3PR Conference by answering the following questions:

As this year comes to a close for the students of the Class of 2010, I wanted to take the time to highlight a few of the seniors who went above and beyond in the #PRStudChat community. Although there are so many bright and talented students in the class, I’d like to share my feelings about working firsthand with Angela Hernandez (@angelahernandez), Mikinzie Stuart (@mikinzie), Brittany James (@bitty_boop) and Lauren Novo (@lmnovo).