Deirdre Breakenridge

With all of the great blogs to read (and comment) and social networks to join, I keep asking myself, “Why am I so hooked on Twitter and why do I spend so much time there?” I guess it’s really not Twitter; it could be Jaiku, Plaxo, identica or britekite.

My first post on New PR 2.0 Measurement was well received. Measurement is one of the hottest topics right now. I’m noticing that most of my professional associations and well known publications are having monthly seminars/webinars on this topic. There are so many tools and techniques that it can almost be overwhelming for the PR professional. How do you measure the conversations that take the form of tweets, comments and blog posts? What about negative comments in social networks? Are free measurement tools such as Google Analytics and TweetBeep enough?

Almost daily, I find myself explaining and counseling on the differences between the Social Media Release (SMR) and the traditional news release. When I look at the SMR template and the traditional press release, I immediately notice the differences just based on the information in the SMR and the way it’s organized.  SMR’s are not [...]

What happens when you get a bunch of marketers together for the Holidays?  Well, if it’s the PFS crew, then you talk about social media.   The appetizers didn’t even come out and my business partner, Jason, brought up his prediction on Twitter.  Of course, Jason and I, as much as we agree, we also agree [...]

PR Pros Embrace Social Media When Mary Henige, Director, Executive & Strategic Communications at General Motors spoke at the PRSA Detroit Conference, she stated to fellow PRSA members, “Most people when they heard the PRSA Conference was in Detroit said…Ewww Detroit,” I have to admit that I was among the people who shared that sentiment.  [...]

Since the last time I wrote about my Twitter addiction, several things have happened to me. So, I present to you Part II of my Twitter fascination. Fortunately, my dependency has gotten worse, and it’s to the point of reliance on a microblog that brings me downright satisfaction. For me, the satisfaction comes in two [...]

I had a meeting last Thursday with my PR team and one of my clients. Unfortunately, I had to jump out of the meeting a little early to handle a personal matter. When I got back to the office, and after my client had left, I learned that he asked my PR manager about Twitter. [...]