Deirdre Breakenridge

There are a lot of great technology partners. You need to roll up your sleeves and test several of these platforms to see which one meets the needs of your programs or the needs of different clients.

Video is one of the most powerful communications tools on the web. There are a number of reasons why you would want to incorporate video into your communications toolkit.

This is my first video blog.  Please let me know what you think.  Thanks!

I met Doug Simon last year at the PRSA T3 conference in New York City. Doug is President and CEO of D S Simon Productions, which has been serving public relations and marketing professionals since 1986 by delivering their messages through video. I thought it would be great to get Doug’s perspective on some of the questions that many communications professionals have regarding the use of video on the web and how to create video effectively to generate buzz in online communities. Here are a few questions that Doug was kind enough to answer.

When I wrote my last book, The New PR Toolkit, I talked about how visual PR would become one of the greatest ways to reach and to communicate to audiences.  That book was published in 2001 and I was spot on with my prediction.  For me, video is one of the best ways to get [...]