Deirdre Breakenridge

I met Doug Simon last year at the PRSA T3 conference in New York City. Doug is President and CEO of D S Simon Productions, which has been serving public relations and marketing professionals since 1986 by delivering their messages through video. I thought it would be great to get Doug’s perspective on some of the questions that many communications professionals have regarding the use of video on the web and how to create video effectively to generate buzz in online communities. Here are a few questions that Doug was kind enough to answer.

It was Phil Gomes, VP of Edelman, who said “In the new PR 2.0 toolkit, a camcorder is in your pocket.”  Phil was definitely onto something. Today, communications professionals rely on video to achieve more impact for their PR programs through visual storytelling. Video is an essential PR/communications tool, and, as a result, audience statistics [...]