Deirdre Breakenridge

I’m still working on the Q&A from my December 7th Vocus Webinar on “The Techniques of the New PR Champion.” Below is Part III of my responses.  The questions from participants range from strategy and planning to the best tool and techniques of the New PR Champion.  Parts I and II of the Q&A are [...]

On December 7, 2011, I participated in a Vocus Webinar on “The Techniques of the New PR Champion.”  It was exciting for me to present some of the material from my new book, “Social Media and Public Relations: Eight New Practices for the PR Professional.”  With a lot to say on the topic and very [...]

It’s important for PR Technology Testers to have the right tools in their social media toolkits. There are a number of excellent tools available today that help you strategize, analyze relationships, add to your productivity and visualize the affects of social communications.

I’m really excited to moderate a rapid-fire small business panel at Blogworld on May 24th in New York City.  We are going to dig into the challenges and successes of the small business, when it comes to social media communications.  In preparation for the panel session, I was reviewing some interesting materials, and came across [...]

On October 18, 2010, I will have the pleasure of joining many of my communications colleagues at the PRSA International Conference in Washington, DC. This year I’ve put together a panel to discuss a hot topic, “The PR Influencer.” Joining me on this panel are Sarah Evans, founder/owner of Sevans Strategy, Mark Drapeau, director of public sector social engagement for Microsoft and Geoff Livingston, co-founder and chief marketing officer, Zoetica. Moderating the panel is Kami Huyse, president and the chief operating officer at Zoetica.

I’ve been gathering my thoughts, notes, interviews and articles and compiling them into a presentation for the Social media Congress Conference in Amsterdam on February 18th. My topic is the Value of Social Engagement for the 21st Business. As a part of my presentation, I thought it would be interesting to pull some of the findings from the Vocus PR Planning 2010 Survey and compare results between the United States and the United Kingdom.

I’ve been working on my presentation to the graduates of Syracuse University’s Masters of Science and Communications Management program. The University is holding it’s reunion this coming weekend and I’ll be presenting on PR 2.0 and the state of the industry. Part of my presentation discusses the results of the Vocus survey, “PR Planning in 2010.” I participated in a Vocus Webinar in November 2009 and wrote about some of the findings just after the event. I wanted to share with you a few more of the thoughts from the 1,800 PR and marketing professionals (who participated in the survey and who perform PR functions), with respect to their roles in 2010.

Here’s Part II of my blog post: Q&A from the Vocus Webinar: PR Planning Considerations for 2010. These are the last of the questions that I wasn’t able to address, due to time constraints. Once again, I wanted to share my responses on my blog: