Deirdre Breakenridge

I’ve been thinking a lot about how many companies are taking their first steps into community building through social networking and PR 2.0.  I even recently mentioned during my Awareness, Inc. Webinar that some brands are taking some good steps, others are taking some missteps and there are several taking no steps at all.  If [...]

I was introduced to Mike Lewis (@bostonmike) of Awareness Inc., through Justin Levy (@justinlevy) of New Marketing Labs. What a great connection! I participated in a Webinar with Mike on May 27th and it was not only on an interesting topic (Building Community Through PR: From Virtual to Physical) but the Q&A with Mike was dynamic and even at one point stumped us both for an answer.