Deirdre Breakenridge

Media is changing and we have to change with the times. As we grow and embrace what social media has to offer for our brands and consumers, we learn that traditional PR and social media complement one another to build stronger relationships and communities. I often tell my clients that you don’t have to abandon what’s working in the traditional realm to engage in social communities. But, rather, you can take a hybrid approach and capture the best of both worlds.