Deirdre Breakenridge

When it comes to recording and editing videos, I’m lucky to have a Macbook Pro.  I use iMovie to capture and edit my videos before I upload them to YouTube.  However, many PR and marketing professionals don’t have a Mac and they’re using PCs. With the increasing demand for interactive video content and many of [...]

I just spent the last two days with Amanda Miller Littlejohn. Amanda is founder of Mopwater PR and a PR professional and blogger based in Washington DC. Our two days were filled with great conversations, laughs (lots of them, as you will see from the video) and many creative ideas.

Video is one of the most powerful communications tools on the web. There are a number of reasons why you would want to incorporate video into your communications toolkit.

I met Doug Simon last year at the PRSA T3 conference in New York City. Doug is President and CEO of D S Simon Productions, which has been serving public relations and marketing professionals since 1986 by delivering their messages through video. I thought it would be great to get Doug’s perspective on some of the questions that many communications professionals have regarding the use of video on the web and how to create video effectively to generate buzz in online communities. Here are a few questions that Doug was kind enough to answer.

I’m very lucky to have four millenials living in my home.  One is my daughter, age 13 and the other three are my husband’s kids ages 12, 14 and 16.  Watching this generation in action truly gives you a sense of their wants, needs and youthful behavior.  I have a 24/7 built in focus panel [...]