Yesterday, I had the pleasure of participating on a PRSA International Conference panel session titled, “The Universal PR Professional of Tomorrow.” The other panel members included my friends:
- Serge Samoilenko, who is a communication instructor at George Mason University. He is a researcher, writer and educator interested in the strategic use of social media. to help communication practitioners develop new skills and adapt to global marketplaces and emerging online communities.
- Geno Church is word-of-mouth inspiration officer at Brains on Fire, responsible for developing word-of-mouth, buzz, viral and evangelism strategies for the agency’s clients. In his 14+ years with Brains on Fire, Geno has helped build word-of-mouth into the identities of brands including Fiskars Brands, the American Booksellers Association, Rawlings Sporting Goods, Rage Against the Haze, and many others.
Serge, Geno and I have combined our thoughts on the Universal PR Professional with respect to new requirements and competencies. We’ve created an ebook to provide you with the highlights of our session. You can click on the link below to download the ebook. We look forward to your questions and comments. Enjoy!
Download The Universal PR Professional of Tomorrow: New Requirements and Competencies: PR_prsa2012