Turning the Page To Pure Performance Communications: A New Business Venture

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I’ve been busy with “marketing agency life” for the last 20 years.  I took a brief break for some in-house PR, but it didn’t last for long.  Whether you’re working at an agency owned by someone else or you’re running and managing your own company, it requires a tremendous amount of energy, flexibility and dedication to the agency. Long hours and weekends were the norm, but I loved every minute of it.  Today marks a new point in my career; it’s the day that I turn the page, and I close the marketing agency chapter.  I’m very excited to announce my new business venture, Pure Performance Communications, which is a communications and technology consulting firm.

A little bit about how my new company came to fruition: Pure Performance, Inc. (the parent company) is a technology consulting firm that was founded in 1994 to help organizations with Enterprise Resource Planning (ERP) and website strategy, design, and development. Seeing the need to fuse communications and innovative technology, the company launched a new subsidiary company, Pure Performance Communications.  Our goal is to help organizations visualize a better approach to communication that leads to deeper levels of engagement, both internally and with the public.

I’ve immersed myself in technology for years and I’ve devoted my career to educating other PR and marketing professionals regarding innovative communications and how technology facilitates the great collaborative communication that we experience today.  It was a natural progression for me to move toward consulting at this point in my career.  The new company specializes in PR, marketing and social media strategy and collaborative technology consulting.   I’ll also be able to continue my passion for teaching through speaking engagements, workshops and in-house training sessions for organizations.

A few of my colleagues asked me if I was going to miss the marketing agency life.  To answer the question: it will be a good change.  Although I thrived in the high stress environment and I also enjoyed working with numerous creative teams to develop and implement PR and marketing programs, it’s time to move forward. I want to devote the next 20+ years of my career to guiding companies strategically to convert their marketing messages into communication that delivers more powerful connections and better relationships.  Of course, I will also continue on my quest for knowledge. The more I can learn about communications and technology, the more I can give back to my industry and to the many people who have supported me along the way.

I hope you will join me as I turn the page and celebrate the launch of Pure Performance Communications, my new consulting venture!

Here’s our SMR announcement and my video explaining the PURE approach:


22 Responses to " Turning the Page To Pure Performance Communications: A New Business Venture "

  1. Chris Kieff says:

    Congrats on your new venture! I have no doubt that you’ll rock at it! Maybe it’s fate that has us both starting new chapters in our careers on the same day? I don’t know, but I think we should talk this week. Lol
    Seriously, you’ll kill it, like you do everything you do.
    Only the best of luck to you.

  2. Deirdre says:

    Hi Chris, thank you very much! I think it’s such a coincidence that you are starting your new venture too. Please tell me all about what you’re doing and yes, I would love to talk!

  3. Eva Abreu says:

    Exciting news! Congratulations and best wishes with your new venture, you’ve always been a great source of inspiration for me and a great role model for others. Let us know how we can support your new business and help you promote it. Would love to help you in any way that I can. Wishing you success beyond your expectations! -Eva

  4. Deirdre says:

    Thank you Eva! You, too, are an inspiration and a great source for information. I really appreciate your kind offer to help with the launch! I think it would be great if we can get the social media / communications/ technology women of NJ together, so we can all catch up on new ventures. Would love to hear what’s going on with everyone. Thanks again and hope to see you soon.

  5. Congratulations on your new venture, Deirdre! Sounds like a wonderful opportunity for you and I’m sure it will be met with great success.

  6. Congrats, Deirdre – I know PPC will be a smashing success!

  7. Jodi Echakowitz says:

    Congrats on your new venture, Deirdre. As a communicator who is passionate about both technology and PR, I live and breathe this world every day and know that there is so much opportunity for people like you who have the drive to succeed.

  8. Deirdre says:

    Thanks Jodi! I’m excited about what the next 20 years in communications and technology will bring 🙂 For me, it already feels like a breathe of fresh air with many good things to come 🙂

  9. Deirdre says:

    Thank you Shonali. It’s definitely been my long term goal to consult and to also focus on educating others through speaking and writing. I’m so thankful for professionals like you who make our industry dynamic and foster great spirit and growth!

  10. Deirdre says:

    Thanks Angela and it’s great to hear from you. I’m really excited for the change and at the same time up for the challenge. Hope all is well by you too!

  11. Stephany Beaver says:


    Amazing and Congratulations!!! I am so proud of you and all that you have accomplished this far in your life/career. You are truly an inspiration and I look forward to seeing absolute success in your new business venture.

    You are a true leader!!

  12. Deirdre says:

    Hi Stephany… thank you! So very kind of you and encouraging to hear. Means the world to me!!

  13. Lisa Gerber says:

    Deirdre, huge congratulations. I love to see people follow their passions. I’m very happy for you. I wish you all the best!!

  14. I definitively agree with Stephany Beaver! Congratulations! You help not just the business sector but public relations field and its students too. The way you impact the world and the way you communicate with people is unique and I love it. By just knowing you online, I can definitively be sure that the clients of Pure Performance Communications (I love the website and the range of services)will get pure success.

    Congratulation again!

  15. Sonja Popp-Stahly says:

    Congratulations and best wishes on your new venture! Such an exciting time and I am sure it will be a smashing success! This will give you a whole new angle for blog and speaking topics, as I’m sure many would be interested in your shared learnings as you get this venture off the ground.

  16. Deirdre says:

    Thank you so much Lisa! Really appreciate the well wishes and support. Looking forward to many more years of following my passion! Have a great week 🙂

  17. Deirdre says:

    Hi George….you are too kind! Thank you very much and I love helping professionals and students. Feels good to give back to my industry. I’m very happy that we met through social media and really appreciate your feedback on the Pure Performance website. Glad you like it 🙂

  18. Deirdre says:

    Hi Sonja….thank you very much and you’re right there’s so much to talk about! I’ve already started to develop my PR Expanded topic for 2012. Pure Performance Communications will provide many interesting case studies on the fusion btw. communications and technology and how PR professionals are expanding their practices. Really appreciate your well wishes and kind thoughts!

  19. Elizabeth Sosnow says:

    Deirdre, I’m wishing you all the best on your new venture. Your passion and smarts will undoubtedly make it a success!


  20. Diane Gomez says:

    Congratulations Deirdre! You’ve been such a great help to PRSA, and I know that future clients will benefit from your wisdom and knowledge!

  21. Deirdre says:

    Thanks Elizabeth! My passion is definitely fueled by professionals such as yourself, who are active in the industry and share tremendous insight. It’s great to be a a part of such a dynamic PR community 🙂

  22. Deirdre says:

    Thank you Diane and I’ve really enjoyed working with PRSA. It’s wonderful to see all of the great progress. I’m looking forward to our social media policy development panel session in Orlando. I’m sure it will be very informative and fun too!

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