The Power of Video

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Video is one of the most powerful communications tools on the web.  There are a number of reasons why you would want to incorporate video into your communications toolkit.  I offer you my five top reasons, which include:

  • Personality
  • Body language
  • Ease of use and editing
  • Story telling
  • The short attention span

Review my top reasons and share with me why you’re using video and how it’s helpin you with your social media programs.


6 Responses to " The Power of Video "

  1. Hisham Sadek says:

    All reasons are definitely true .. They all mean It’s more simple to communicate through video so you send the message easily , others get it also easily with no trammels that could complicate the message if it’s written ..

  2. Deirdre says:

    Hi! Definitely more simple and less chance of miscommunication. Thanks for commenting 🙂

  3. James Chung says:

    Hi, Deirdre, nice insights for PR2.0 indeed. I’m CEO of Strategy Salad which is a crisis communication boutique integrated with social media communication in Korea. I’m a FDU graduate (class 1999) majored in Organization & Corporate Communications in Master course. It was pure chance that I found your book – PR2.0- at Hawaii in my vacation last year. I will keep reading your blog and books to get your great insights for the future of PR. Keep in youch! Thanks.

  4. Deirdre says:

    H James, thank you so much! I’m really happy that you found my book (and me). I also graduated from FDU with an MBA in marketing in 2000. I did my undergraduate work (a BA in Communications) at Glassboro State College, which is now called Rowan University. The school changed it’s name after a gentleman by the name of Rowan made one of the largest university donations in US history. Thanks for your great feedback on my blog 🙂 I really appreciate it. And, yes, let’s definitely keep in touch!!

  5. Penny says:

    It’s also about great ideas. Check out today’s piece in Fast Company magazine. No fancy YouTube videos here. Just the sobering thought that if orange handled scissors can be made to fly online, you can do it too. Check out:

    And don’t forget to leverage that marketing with a piece in your newsletter, your blog, comments on all your social networking sites and – OK, why not? – the video and podcast!

  6. Deirdre says:

    Hi Penny, great article in Fast Company. Thanks for sharing it. I think the tips are excellent and an idea whether you are using video or another communications tool, should have emotion, public service and a trigger to get the conversation going. Really helpful information!

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