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  1. Dave
    April 23, 2013 @ 4:08 pm

    Regarding #5 — if you’re appearing on camera with a reporter who uses tactics like this, you’ve already lost.

    TV is about characters: the reporter is the star, and you are the throwaway extra with a 1-episode storyline. If the star is against you, the audience is against you. Don’t waste your time on an audience you can’t possibly win over. Wait and reach that audience through methods where you have a real chance to gain ground, either a neutral/favorable reporter or your own PR campaign.

  2. Brad Phillips
    April 23, 2013 @ 9:49 pm


    Point taken, and I’ve had a few other people take issue with that point previously. One thing I’d mention is this: Ted Koppel used to say that the audience’s sympathy is with the interviewer at the beginning of the interview, but that it will shift if the audience perceives the interviewer as being unfair or badgering the guest. So even in the bizarre type of situation number five describes (and I’ve had two separate clients tell me it’s happened to them), I’d submit there are times they can still “win” the exchange just by keeping their cool.

    Thanks very much for reading this post!

    Best wishes,
    Brad Phillips

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