10 Comments

  1. Ken Jacobs
    March 12, 2015 @ 1:15 pm

    Great post, D, which is now in my Buffer queue to share. I hadn’t thought about #3 before. Re: Brainstorming/ideation/creative sessions, invest in bringing in a trained, experienced facilitator. We know how to maximize your session, derive much more creative, strategic, and most important, effective ideas and solutions from your session, and minimize the negative things that so often occur in a classic brainstorm, and that most of us hate! Disclosure: I’m a trained, certified facilitator. And I’m sharing what I know to be true based on facilitating hundreds of sessions.

  2. Deirdre Breakenridge
    March 12, 2015 @ 1:28 pm

    Thank you, Ken! An excellent suggestion. Bringing in the outside expert as a part of #3 can really help a team to reach maximum creative potential. I also agree that you’re minimizing the negative, which is so important. It’s the negative that surfaces quickly and stifles the group, producing less results. I really appreciate you sharing your insights based on your experience.

  3. Marilyn Camaclang
    March 15, 2015 @ 11:39 pm

    This post is extremely helpful! I checked right away all the links which whet my appetite for delving further into those tools.

    My creativity level is below average. I do not mean to berate myself but I really admire those who can instantly doodle, pick the right color combination, and play on words, music, and images. I am not like that. I think linearly, that goes against “outside the box” thinking – which is second nature to PR professionals. However, I am positive about learning and defeating challenges and so I am humbly absorbing constructive comments from my instructors. One said that despite my skill in writing, I am an orthodox writer. Another commented that I am beginning to get out of my usual design pattern, but along the way, I tend to come back to square one. I guess, that explains my logical thought pattern.

    Your tips, from one to five, will certainly help me to exercise my creative muscles. It is great to be reminded as well of some lessons in my courses such as the use of AIDA (Attention – Interest – Desire – Action) model in Business Writing and in Marketing. In PR, it is the AITEA (Awareness – Interest – Trial – Evaluation – Adoption) model that guides us in creating persuasive message. Market convergence, as we know it to be swiftly changing the work of PR, Marketing or Advertising today, dictates the overwhelming need to be creative. Competing for one’s attention is increasingly difficult due to the presence of many alternatives. Sustaining one’s interest is another tough one to contend with as much as compelling our audience to act upon our message.

    We live in an era where creativity is a must in a PR’s portfolio. Thank you for your very valuable suggestions on how I can improve mine.

    Marilyn Camaclang
    PR Student
    Winnipeg, Manitoba, Canada

  4. Deirdre Breakenridge
    March 16, 2015 @ 9:53 am

    Hi Marilyn, thanks for your very thoughtful comment. The first step toward anything new is always realizing that we have more to learn. It’s great that you are positive about defeating challenges and taking constructive comments. At the same time, if you continue to introduce and experiment with new tools and techniques to add to your Creative PR toolkit, then you will advance and grow. Not only will you be creative “in the box” but also as you stretch the outer limits and go newer territories (“out of the box”) as a result of market convergence and integration. It’s an exciting time and it sounds like you’re ready to embrace the opportunities that are ahead. Good luck getting into your Creative PR Groove and I’m really happy that my article can be a helpful part of your creative process.

  5. Marilyn Camaclang
    March 16, 2015 @ 12:04 pm

    Thank you very much Deirdre! I am looking forward to learning more from your posts!

    Regards,

    Marilyn

  6. Deirdre Breakenridge
    March 16, 2015 @ 12:14 pm

    My pleasure, Marilyn. Let me know if you ever have any questions as you move forward on your creative PR journey 🙂

  7. Marilyn Camaclang
    March 16, 2015 @ 11:12 pm

    Thank you. I would definitely do that.

  8. John Cowley
    March 26, 2015 @ 3:50 pm

    Thank you for the highly useful and informative read. These tips are good guidelines for every day, creative PR writing. I was especially interested in what you had to say about color. Are there colors or combinations we should avoid? How often do you run into the problems you mentioned in relation to color (printing vs. electronic display, displeasing arrangements)? I especially enjoyed the part about brainstorming outside of the typical network. I practice this every day, it’s important for me to find new perspectives on projects. Thanks again.

  9. Deirdre Breakenridge
    March 26, 2015 @ 4:17 pm

    Hi John, I’m glad you enjoyed the article and found the tips useful. With respect to color I always use the color wheel to see which colors go best together, and then include them as a secondary palette. So, for example, on the Adobe Kuler site, you can pick a color on the wheel and it will show you the best colors to enhance your 1st color choice. The wheel will guide you so that you avoid selecting colors that don’t work together. With respect to electronic vs. print colors, there are tools that show you the RGB to CMYK conversion. This way the colors match more closely as you move from web to ink colors. Hope this info is helpful. Thanks for sharing your thoughts!

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