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4 Comments

  1. clif
    January 31, 2013 @ 9:29 am

    Great piece explaining the many factors behind powerful story telling!

  2. Jessica Mancari
    February 13, 2013 @ 8:17 am

    I appreciate this – digital storytelling is so important. I think brands so often approach “brand journalism” on a per-post or per-campaign basis when, in reality, the story has to be ongoing. It’s about the overall digital message – the story a brand is telling across all mediums.

  3. Deirdre Breakenridge
    February 13, 2013 @ 10:35 am

    Great point, Jessica. The story should be ongoing to stay connected and top of mind. Thanks!

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