1 Comment

  1. Ken Jacobs
    April 10, 2017 @ 2:02 pm

    Great post, and what else would we expect from a graduate of the fine West Windsor-Plaisboro School District? I very much like the emphasis on the business aspects of running one’s PR firm, which is so critical, and often not realized by those who want to launch a PR agency. The only nuance I’d add is the need to have a business development plan. In my opinion, business development is separate from, and must be planned before, agency marketing. Why? Because how can you write, and let alone execute, the marketing plan, until you’ve answered, in detail “To whom am I going to market the benefits of hiring my agency?”

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