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  1. Tom Pick
    February 5, 2013 @ 4:16 pm

    Hi Deirdre, very nicely done. As online marketing and PR come together in building an organization’s overall web presence and visibility, each discipline (marcom, PR, SEM, SEO) becomes more “hybrid.” The future will belong to those who can work within a team to coordinate efforts as part of an overarching strategy. The web is seamless; customers don’t care about silos.

  2. Deirdre Breakenridge
    February 5, 2013 @ 6:17 pm

    Thank you, Tom! You make an excellent point. Consumer want great interactions with their favorite brands and they don’t know or care what happens on the inside. However, it’s the result of the seamless integration between different areas in an organization that usually leads to an overall better brand experience. The key here is to get the right folks to the strategy table early on so they can build a cohesive plan together; when all parts are connected the customer benefits.

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