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  1. New Media Strategies
    June 10, 2009 @ 3:04 am

    I have to agree with this that “companies that don’t even know where to begin”. This is the very reason why many of those who jumped into implementing Social Media programs failed. They just missed the point of doing social networking for their marketing campaign. So before even trying to involve your company in social media one must “step back and rethink the process” as stated in the post.

  2. Deirdre
    June 10, 2009 @ 3:35 pm

    Jason, thanks for your comment. I’m finding in most cases, the bigger the company, the harder it is to step back and rethink the process. I advise many firms, even before they start their external social networking program to make sure that their employees understand what they are doing with social media communications, how they can use it appropriately, what value it has to the company and how it affects their business. If you can get everyone internally on the same page then you will find a much more cohesive outreach.

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