We’re gearing up for a dynamic #PRStudChat discussion on April 20th at 8:30 p.m. ET, with Eric Schwartzman (@ericschwartzman) and Paul Gillin (@pgillin), the authors of the book, Social Marketing to the Business Customer. Our discussion will focus on how B2B companies are finding success with new strategies and how they are effectively using social media communications. As an emerging subject of interest, we thought that a discussion regarding the growth of B2B social marketing would make a great topic for our April 20th chat session.
Here are a few of the questions we will be asking our authors and the #PRStudChat community that night:
Q1: What are the major differences between B2B and B2C social marketing?
Q2: What are the best ways for B2B brands to use social media?
Q3: Name some great examples of B2B brands using social media effectively?
Q4: How do you determine the right platforms for B2B social marketing
Q5: New standing #PRStudChat PSA Opportunity– What handle or hashtag would you like to share with the community?
Q6: How are B2B brands profiting from social marketing?
Q7: What advice would you give to B2B brands that want to increase their use of social media?
Q8: What’s next for B2B social media?
You may have noticed that question #5 is different than the others. We started a new PSA question, so that everyone can tweet out a favorite cause, when this question is asked.
We’re also planning a book giveaway during the chat session. We will post a question on the PRStudChat blog for students, educators and professionals to answer. When they answer, they will be automatically entered into our random drawing to a book. We will randomly select a community member to receive Eric and Paul’s book, Social Marketing to the Business Customer.
Hope you will join us on Wednesday, April 20th to discuss the subject of B2B social marketing with the #PRStudChat community and our special guests!
A Little More About PRStudChat:
It began with a simple question asked by Angela Hernandez, then President of PRSSA at Central Michigan University (CMU). “Is PR Right for me?” A follow up blog post by PR 2.0 expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals… A community where everyone could learn and grow together. Read more