3 Comments

  1. Wendy Glavin
    June 25, 2019 @ 12:54 pm

    Another issue is the inherent assumption that the C-Suite and other professionals understand all the new technologies. People can’t connect with industry jargon and tech-speak. To encourage collaboration, use human-speak instead of creating silos of marketing, sales, development, operations, public relations, and other departmental teams. An outsider can challenge underlying assumptions and initiate more creative problem-solving. Everyone’s voice matters. We all can learn from one another. Incentive people to speak out by helping them to feel valued and safe to do so.

  2. Deirdre Breakenridge
    June 25, 2019 @ 2:04 pm

    Great point, Wendy, about the assumption that C-Suite and other professionals understand different technologies. They’re learning (sometimes through experience which can be rough) and often they need the training to put their best foot forward. Having an outside expert map an approach for you can be very helpful. Thanks for sharing your thoughts!

  3. Wendy Glavin
    June 25, 2019 @ 2:22 pm

    Thanks, Deirdre. Great topic! Your article highlights some of the core issues companies and brands face in terms of engaging with their employees, prospects, customers, stakeholders, and the media. Your FEEL model is important as we’re facing a talent shortage; which is the need for hard and soft skills. In fact, many CEO’s cite soft skills as being more important.

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