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  1. Daniel Seet
    March 22, 2009 @ 3:21 pm

    Hi Deirdre,

    I must say that I was able to answer yes to most of the questions you posed, although I also have to qualify that it’s such a challenge trying to build an understanding from scratch. I still feel like a fish swimming against the currents upstream.

    I’ve a traditional PR background back where I came from, and yes, that includes a heavy emphasis on media relations, speech writing and event management. And I didn’t really start engaging with social networking until I came to the States for studies because it was my friends who urged me to join their Facebook group to keep in touch.

    I remember I was so unaccustomed to FB and some months later, they were texting me and asking me what kind of a FB account is it when there is no ‘face.’ How much things and sentiments have changed today. Now I’m fully invested in FB, and also learning what it means to be a useful member of Twitter, on Flickr, LinkedIn, etc…

    I believe in the changes and the potential of a Web 2.0 engaged community, and I’m discovering new and exciting (often baffling at the same time) things all the time. With the way the Web and social networking applications are growing, it seems that if we’ve decided to go down the PR track with a new mindset towards dialogue and community participation, then we’ll have to be prepared for an ongoing education and re-education as programs and applications are changing so rapidly.

    But looking back, I’m glad I’ve dived in already. The PR industry is still awakening to the changed brought about by the Web and social networking, and the later we put our foot into the matter, the harder it may be.

  2. Deirdre
    March 22, 2009 @ 7:31 pm

    Hey Daniel, it’s great you answered most of the questions yes! And, even though we have come this far with social media and engaging in communities, there’s always so much to learn. I agree with you completely, the longer you take to experience the dialogue and community participation, the harder it will be to join in the conversation, especially as technology continues to advance. The landscape is changing rapidly and PR professionals need to learn the new rules of PR and marketing or take the risk of being left behind. The changes are definitely new and exciting but also intimidating and challenging. Thankfully, we’re all in it together and we can learn from one another 🙂 Thanks for sharing your thoughts!

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