Deirdre Author

THE 2nd WINNER OF THE PR EXPANDED STUDENT VIDEO CONTEST IS …

It's time to unveil our 2nd PR Expanded video contest winner. A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for...

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The 1st Winner of the PR Expanded Student Video Contest is …

When I teamed up with Professor Jennie Donohue last year, we wanted to create an assignment for her UMASS at Amherst Intro to PR class that...

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Start 2020 with an Action Plan: Begin with FEEL for Real Relationships

Happy 2020, Friends! I'm wishing you a year that's filled with happiness, good health, and prosperity. When I look back at 2019, I realize...

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FEEL First Test Launches to Evaluate Levels of Fear, Empathy, Ethics & Love in Communication

It’s official … the FEEL First Test is online and ready for you to evaluate how much you FEEL (face Fears, engage with Empathy, use...

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Effectively Engage and Build Your Community Through Podcasting

Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. Research shows that there...

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Quality Photography Isn’t Just for Big Budget Campaigns

High-quality images are key to most marketing and communications campaigns, but it can be expensive to hire photographers. How can a small...

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Join #PRStudChat for a Discussion on Beyond Graduation: Easing into the World of Communications

What questions do you have about the transition from PR and communications student to industry professional? Jason Mollica (@jasmollica), a...

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Pearson Podcasting: How ‘This Is Us’ Can Help Us Become Better Podcasters

By now I’m sure you’ve seen the hit series This Is Us, the one-hour drama known for its heartfelt storylines, family-friendly themes,...

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