Deirdre Author

What Game of Thrones Teaches Us about the Value of Public Diplomacy

As HBO’s blockbuster drama “Game of Thrones,” came to end this weekend after nearly a decade of pop culture dominance, it raises many...

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Social Listening: When #AI Takes Over

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Today,...

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The Launch of the Women Worldwide Video Podcast

In 2014, I started the Women Worldwide podcast to give women a voice and a platform to share their amazing stories and incredible career...

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On May 16th, #PRStudChat Discusses Careers in Public Relations

Join #PRStudChat on May 16th at 12:00 p.m. ET for a Twitter chat session on "Careers in Public Relations." Leading the discussion will be...

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Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. A...

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Six Tips on Building Positive Relationships With Journalists [Infographic]

For the PR Expanded Infographic contest, I chose to offer insight on how to build and preserve successful relationships with reporters. I...

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What You Didn’t Know About the State of Media

We have all observed the dramatic trends in the world of publishing. Compared to ten years ago there is now a seemingly infinite number of...

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Join #PRStudChat on April 18th to Discuss Marketing Consumer-Based Products with a Government Agency

There are opportunities that exist for consumer brands to market within the purview of a government agency. Did you know that certain...

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