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  1. brian muys
    August 5, 2008 @ 6:29 pm

    Thanks for some great advice for implementing a blogger relations program. We’re currently working in this capacity with the head of BT Americas’ corporate social responsibility programs, and are doing so in tandem with an executive blogging campaign.

    Our initial, and ongoing, goal has been to establish thought leadership credibility for this executive with both industry peers and influencers. However, our supporting mandate has been to extend this dialogue to key IT decision-makers among both BT customers and prospects across a broad spectrum of vertical segments.

    Beyond driving awareness for BT’s efforts in the larger realm of green IT, we will ultimately be able to more directly measure our campaign success both through potential lead-generation and in the growth of existing customer relationships.

  2. DBreakenridge
    August 5, 2008 @ 7:20 pm

    Hi Brian….Thank you! It sounds like you are working on an awesome campaign. Are the results successful so far (or is it too early to tell)? Are influencers and industry peers interacting with your executives yet?

    I wish you the best of luck with this program and I hope it is very successful for BT Americas.

  3. brian muys
    August 11, 2008 @ 1:02 pm

    Hi Deirdre:

    We are a bit early-on in the process, but the initial response has been encouraging. Thanks for your encouragement.

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