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  1. mwallcomm
    September 25, 2009 @ 6:42 pm


    Great post. Having built many communities in my day – some that are wildly successful and others that I would deem failures, I would add the following for anyone considering an employee community:

    1) Make sure the WHOLE senior management team is on board – not just a % of them.

    2) Make it clear that the goal is not to become the employees new facebook, myspace, or LinkedIn. That the goal is to (insert objective here) and not to replace anything else.

    3) Make sure someone owns the initiative – to believe that that role can be shared is a dream, more than reality.

    Thanks for sharing,

  2. Deirdre
    September 25, 2009 @ 6:57 pm

    Great suggestions…thank you for sharing them. I especially think having management on board is key to the effort. This type of support truly shows in the results and success of your program!

  3. Tony Brice
    September 29, 2009 @ 4:33 am

    I agree completely that it’s important to try to get senior manager support but it shouldn’t be a show-stopper. In our experience, there are varying levels of interest and acceptance across most companies — there will likely be everything from excitement to skepticism among all levels of management.

    The key is doing everything you can to support those who support social media and, as we’ve seen at cubeless, others eventually accept it (in fact, those who are initially naysayers can become the biggest proponents!).

  4. Deirdre
    September 29, 2009 @ 5:40 pm

    Hi Tony, yes I think that if you can show some short term wins then that will add to the excitement and lessen the skepticism from the naysayers. Thanks for commenting!

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