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  1. Roland1976
    August 21, 2010 @ 8:15 am

    Hello Deirdre,

    Interesting and welcoming categorization of how organizations can approach Social Media.

    In think there is space for a category between #4 and #5: the organization can develop guidelines for all employees, endorse social media usage for all employees, but at the same time it can designate certain members of the organization to engage in specific types of social media. For example, employees from the customer service department monitor and engage on consumer issues-related websites and blogs. Or the media spokesperson is the person who responds and gets in touch with questions and remarks from journalists or is active in relatie to ‘high profile’ issues that are important from a reputational point of view.

  2. Deirdre
    August 21, 2010 @ 8:20 am

    Hi Roland, yes, excellent insight. There is a lot of room in between the phases, where organizations can designate certain responsibilities to groups, such as customer service being responsible for inquiries or even complaints and then an official representative engaging with the media and answering those questions related to reputation or a company policy. It’s such an interesting topic. Thanks for sharing your thoughts 🙂

  3. Stephan Fuetterer
    August 25, 2010 @ 2:57 am

    Hi Deirdre!

    Who should own social media in an organization? This is really an amazing topic, at least for me. My opinion is that nobody should own them, but somebody has to control that some rules are respected. Here is Spain it’s very fun how marketing guys, ad guys, pr guys, etc. are fighting to be “the ones” 😉

  4. Deirdre
    August 25, 2010 @ 9:02 am

    Hi Stephen! Yes, it is really an interesting topic. I’m with you…no one should own it but there has to be a group that guides the policies and the planning. I think we see some of the same “fighting” here in the U.S. Thanks for sharing 🙂

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