Branding

Branding • Guest Post • PR 2.0 • Social media

February 26, 2018

#PRExpanded Guest Post: Socializing Your Brand … What’s That?

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that...

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Branding • Guest Post • PR 2.0 • PR 2.0 Technology • Social media

October 30, 2017

7 Ways Students Can Use the Digital Space to Enhance Their Brand Today

Jeff Bezos said that your brand is what people say about you when you’re not in the room. Because the digital space gives people a new...

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Branding • Media • PR 2.0 • Public Relations

August 17, 2016

#PR Takes Your Business Beyond #Brand Awareness

Brand awareness is just the beginning of what good PR can do for your company. By incorporating PR into your communication program, a...

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book • Branding • PR 2.0 • Strategic Communications

May 20, 2015

Book Review: Stand Out by Dorie Clark

In the spirit of learning, and reinventing yourself to find what's next in your career and in your life, here's a book that takes...

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Branding • Guest Post • PR 2.0 • Social media

February 5, 2015

#PR Expanded Guest Post: Drawn to the Spotlight, Part 2

In this two-part series, we are examining how some people naturally gravitate towards platform building, and what companies can do to...

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Branding • Guest Post • PR 2.0 • Social media

February 2, 2015

#PR Expanded [Guest Post]: Drawn To The Spotlight, Part 1

There’s something in the DNA of people like Deirdre Breakenridge, Chris Brogan, Mitch Joel, Michael Hyatt, and Darren Rowse that propel...

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Branding • Mentoring • PR 2.0 • PR 2.0 Technology • PRStudChat

June 16, 2014

On June 25th, Join PRStudChat for a Discussion on “Building Your Brand to Land Your Dream Job”

Now that school is out many of our students have started interning or they are working full-time in the field. They’ve been building...

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Branding • PR 2.0 • Public Relations • Social media

Reputation Task Force

May 16, 2014

Building Your Reputation Task Force

Tracing back to the early days of my career in PR and marketing, I remember a conversation with a senior account executive at my agency....

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