Creative

January 6, 2020

The 1st Winner of the PR Expanded Student Video Contest is …

When I teamed up with Professor Jennie Donohue last year, we wanted to create an assignment for her UMASS at Amherst Intro to PR class that...

October 31, 2019

High-quality images are key to most marketing and communications campaigns, but it can be expensive to hire photographers. How can a small...

May 25, 2018

The role of technology in our digital age is more apparent than ever. We are surrounded by an overwhelming amount of social media...

April 18, 2016

On March 21st, I visited Moore College of Art & Design in Philadelphia to interview their college president, Cecelia Fitzgibbon, on my...

November 24, 2015

With consumer behavior changing, technology advancing and it becoming increasingly more difficult to build a relationship with fragmented...

November 11, 2015

On Tuesday, November 17th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a...

June 10, 2015

An award-winning filmmaker suddenly realizes her confidence and ambition have been slowly chipping away over time, so she sets out on a...

March 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR /...