- What are my values?
- Am I keeping score of the good deeds vs. selfish actions?
- Are my decisions good beyond the immediate benefit, or do they have deeper positive outcomes?
- Are my decisions bad and does poor judgment have more serious consequences?
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Living / working by a standard (a code of ethics), and knowing one standard is in place for everyone.
Choosing the high road when making decisions; remembering two wrongs don’t make a right.
Keeping transparency top of mind; having to engage in uncomfortable conversations with open dialogue.
An organization does not have a conscience. However, the people who work at a company do. So, then, who is responsible to communicate and demonstrate ethics and values at your company? Do ethics and values go beyond the HR policymakers? Do they extend farther than the communicators in your Marketing and PR Departments?
Today, everyone is an Ethical Marketer. Each employee of the company should uphold the values and good judgment that guide the company and which lead to ethical interactions and communications.
In my book, Answers for Ethical Marketers, I shared how in most companies three areas are involved directly with ethics and values. The first area is Human Resources, which is often responsible for helping to create policies. The second area is Public Relations and Marketing, who assist in the dissemination and communication of the policies. The third is leadership who are the role models demonstrating the ethical conduct. The leaders “walk the talk” of the policies.
However, not every company elevates ethics and values in the same way. In this video, I share my three tips on how to focus on ethics across the company, so good judgment in decision-making reaches every level, and is embraced by every employee at your company.
How are you elevating ethics at your company.
Interviewing with the media has changed over the years. I remember training executives on how to show up with their messages and talking points. However, today the media is different. It’s a very noisy landscape, tensions run high on different topics and taking an interview means being present and ready to navigate questions beyond the messages you want to share. As they say, “Anything goes!”
As a result of the changes, including how social media amplifies what you share in print, online or on TV, you have to prepare differently. In my video, I offer three tips to help leaders to not only show up well versed but to also be open, mindful, and ready for topics and questions that they may not expect or want to be asked.
Of course, as a leader, when this happens you must make sure you have your ethics and values in tow. These are the important moments when you can demonstrate your ethics and values in your interviews.
If you want to learn more about how to bring ethics and values into your media interviews or to any communication touchpoint, then I hope you’ll check out my book, Answers For Ethical Marketers. You can learn more, or pick up a copy of the book here.
How do you prepare for your media interviews and how do you show up with your good judgment?
Does the brand align with my ethics and values?
Does the culture of the organization match my company culture and what I look for in a group of professionals?
Would I be proud to promote and share on behalf of this brand, because I believe in the vision and mission?
Am I learning and growing as a result of the partnership, initiative, collaboration, joint venture, or the reason that brings our brands together?
When you’re an Ethical Cause Marketer you don’t leave anything to chance. You have to spell out exactly what, how and why you’re supporting an important cause.
What does this mean for your brand? How transparent are you about the alliance with the charity of your choice? And, are you mapping out your agreement, so that you avoid miscommunication and issues that may arise?
Whether it’s you alone, or you’re working with a team, cause marketing is a great opportunity to raise awareness about an important initiative. Here are three steps you can take as an Ethical Cause Marketer, which can help to propel your efforts forward, creating more awareness and funding for your cause.
Enjoy the video, and weigh in on what tips you have for ethical cause marketing. If you want to learn more about what it means to be an Ethical Cause Marketer, then check out my book, Answers For Ethical Marketers, A Guide to Good Practice in Business Communication, here.