Guest Post

What Game of Thrones Teaches Us about the Value of Public Diplomacy

As HBO’s blockbuster drama “Game of Thrones,” came to end this weekend after nearly a decade of pop culture dominance, it raises many...

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Social Listening: When #AI Takes Over

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Today,...

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Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. A...

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Six Tips on Building Positive Relationships With Journalists [Infographic]

For the PR Expanded Infographic contest, I chose to offer insight on how to build and preserve successful relationships with reporters. I...

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What You Didn’t Know About the State of Media

We have all observed the dramatic trends in the world of publishing. Compared to ten years ago there is now a seemingly infinite number of...

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Five Lessons in PR from Game of Thrones

Winter is almost here! Okay I know it’s officially spring now, but for fans like me of the hugely popular HBO series “Game of...

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Micro vs. Macro Influencers

Don’t let the name fool you. There are five reasons micro influencers can be more impactful for your brand. Social media marketing...

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Building Internal & External Relationships [Infographic]

An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book...

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