Guest Post

Effectively Engage and Build Your Community Through Podcasting

Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. Research shows that there...

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Quality Photography Isn’t Just for Big Budget Campaigns

High-quality images are key to most marketing and communications campaigns, but it can be expensive to hire photographers. How can a small...

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Pearson Podcasting: How ‘This Is Us’ Can Help Us Become Better Podcasters

By now I’m sure you’ve seen the hit series This Is Us, the one-hour drama known for its heartfelt storylines, family-friendly themes,...

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What Game of Thrones Teaches Us about the Value of Public Diplomacy

As HBO’s blockbuster drama “Game of Thrones,” came to end this weekend after nearly a decade of pop culture dominance, it raises many...

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Social Listening: When #AI Takes Over

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Today,...

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Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. A...

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Six Tips on Building Positive Relationships With Journalists [Infographic]

For the PR Expanded Infographic contest, I chose to offer insight on how to build and preserve successful relationships with reporters. I...

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What You Didn’t Know About the State of Media

We have all observed the dramatic trends in the world of publishing. Compared to ten years ago there is now a seemingly infinite number of...

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