Guest Post

#PR Expanded Guest Post: Lessons for PR Pros – Expanding Doesn’t Equate to Excluding

Last year, Shea Moisture released an advertisement for a campaign called “Break Free from Hair Hate” that was meant to be empowering...

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The Science of the Tweet: The Dos and Don’ts for #SciComm on Twitter

As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators. Through...

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#PR Expanded Guest Post: Ethical Awareness … It’s Never Too Early

It occurred to me as I was preparing for my “Introduction to Organizational Communication” class at the University of Tampa (my newest...

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A Summer of Public Relations: An Intern’s Perspective

This summer, I had the opportunity to intern for Cheray Keyes-Shima, APR, CPRC, at KSC, a marketing, advertising and public relations...

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How to Get Your Agency Hired in a #PR Expanded World

Having just written “A Client’s Guide to Hiring PR & Communications Agencies,” we’ve turned the lens around to provide insights...

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Use Your Class to Get a Job in Social Media

When I attended graduate school in 2016, I was also working at a Porter Novelli in Washington, D.C. Beyond the exhaustion of working and...

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The New Era of Global: What Marketers Need To Know

For many companies today, being global describes far more than the geographies in which they operate. Increasingly, it means taking action...

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How Sports #PR has Changed for the Better (Mostly)

As with most fields in Public Relations, there is no arguing that social media is changing the game. Consumers, especially young ones, are...

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