Media Relations

August 12, 2019

Know the Agenda Before Your Media Interview [INFOGRAPHIC]

I’ve been media training executives for about 15 years. Although the channels have changed, there's still one constant. The media has an...

April 29, 2019

Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. A...

April 23, 2019

For the PR Expanded Infographic contest, I chose to offer insight on how to build and preserve successful relationships with reporters. I...

July 24, 2018

I’ve been writing a lot about the Modern Communicator and answering many questions that have flowed in through my Twitter feed, Skype,...

April 30, 2014

Memory studies consistently find that people forget the vast majority of what they read, hear, or see, especially if they are only exposed...

April 1, 2014

Press conferences aren’t as common as they used to be. Technology has allowed companies to disseminate information to reporters (and the...

December 17, 2013

I recently received an email from a reader who was arranging an interview for a client. He wondered whether it was possible to put a...

January 7, 2013

Happy New Year #PRStudChat friends! We’re ready to kick off 2013 with a best practices session on media training preparedness. There...