Media Relations

January 6, 2020

The 1st Winner of the PR Expanded Student Video Contest is …

When I teamed up with Professor Jennie Donohue last year, we wanted to create an assignment for her UMASS at Amherst Intro to PR class that...

August 12, 2019

I’ve been media training executives for about 15 years. Although the channels have changed, there's still one constant. The media has an...

April 29, 2019

Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. A...

April 23, 2019

For the PR Expanded Infographic contest, I chose to offer insight on how to build and preserve successful relationships with reporters. I...

July 24, 2018

I’ve been writing a lot about the Modern Communicator and answering many questions that have flowed in through my Twitter feed, Skype,...

April 30, 2014

Memory studies consistently find that people forget the vast majority of what they read, hear, or see, especially if they are only exposed...

April 1, 2014

Press conferences aren’t as common as they used to be. Technology has allowed companies to disseminate information to reporters (and the...

December 17, 2013

I recently received an email from a reader who was arranging an interview for a client. He wondered whether it was possible to put a...