Media Relations

July 24, 2018

Rebuilding Your Reputation: From White Collar Crime to Industry Thought Leader

I’ve been writing a lot about the Modern Communicator and answering many questions that have flowed in through my Twitter feed, Skype,...

April 30, 2014

Memory studies consistently find that people forget the vast majority of what they read, hear, or see, especially if they are only exposed...

April 1, 2014

Press conferences aren’t as common as they used to be. Technology has allowed companies to disseminate information to reporters (and the...

December 17, 2013

I recently received an email from a reader who was arranging an interview for a client. He wondered whether it was possible to put a...

January 7, 2013

Happy New Year #PRStudChat friends! We’re ready to kick off 2013 with a best practices session on media training preparedness. There...

October 13, 2011

A Guest Post By Heather Whaling As PR people, we’re constantly told, “Target your pitches” or “Build relationships with...