PR 2.0

Six Tips on Building Positive Relationships With Journalists [Infographic]

For the PR Expanded Infographic contest, I chose to offer insight on how to build and preserve successful relationships with reporters. I...

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What You Didn’t Know About the State of Media

We have all observed the dramatic trends in the world of publishing. Compared to ten years ago there is now a seemingly infinite number of...

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Join #PRStudChat on April 18th to Discuss Marketing Consumer-Based Products with a Government Agency

There are opportunities that exist for consumer brands to market within the purview of a government agency. Did you know that certain...

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Launching the FEEL First Before You Communicate MODEL [INFOGRAPHIC]

Communication is at the heart of your business and every relationship you build. With book titles focused on the best ways to engage...

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Five Lessons in PR from Game of Thrones

Winter is almost here! Okay I know it’s officially spring now, but for fans like me of the hugely popular HBO series “Game of...

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Micro vs. Macro Influencers

Don’t let the name fool you. There are five reasons micro influencers can be more impactful for your brand. Social media marketing...

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A FEEL-First Approach to Comms to Build Genuine Relationships [INFOGRAPHIC]

I’m on a research journey, because I believe you have to FEEL first to build genuine and caring relationships. When you FEEL (Face...

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Join #PRStudChat on March 21st to discuss #PR Curriculum 3.0 – What Communicators Need to Stay Relevant

Social media, data science, predictive analytics, news releases and comms plans - what do young communicators need to learn? In this...

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