PR 2.0

January 14, 2019

On January 17th, the #PRStudChat Community Discusses How to Get Strategic With Owned Media

Owned media is less about controlling your content and more about creating what your customers need and prefer from you. It's the "O" in...

January 7, 2019

One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more...

December 18, 2018

An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book...

December 4, 2018

Just last month on Sept. 24, the United Nations launched a new “Youth 2030” strategy, reflecting the UN’s new commitment to working...

November 27, 2018

I’ve often said that leadership involves two choices: Your choice to be a leader, not a practitioner, not a manager, and not just a...

November 21, 2018

A Guest Post By Sarah D. Huckins, Graduate Student, American University, PR Expanded Blog Contest Winner Six months after graduation, the...

November 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR - though not...

November 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how...