PR 2.0

On January 17th, the #PRStudChat Community Discusses How to Get Strategic With Owned Media

Owned media is less about controlling your content and more about creating what your customers need and prefer from you. It's the "O" in...

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Book Review: Social Media for Strategic Communication By Karen Freberg

One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more...

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Building Internal & External Relationships [Infographic]

An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book...

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Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

Just last month on Sept. 24, the United Nations launched a new “Youth 2030” strategy, reflecting the UN’s new commitment to working...

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Are You Being A Leadership Role Model?

I’ve often said that leadership involves two choices: Your choice to be a leader, not a practitioner, not a manager, and not just a...

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Building Your Communications Career from the Ground Up: 5 Ways to Make Any Job Work for You

A Guest Post By Sarah D. Huckins, Graduate Student, American University, PR Expanded Blog Contest Winner Six months after graduation, the...

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How You Sound Matters as Much as What You Say: 4 Voice Tips for #PR Pros

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR - though not...

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The #PRStudChat Community Discusses Social Media & Change On November 15th

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how...

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