PR 2.0

January 13, 2020

THE 2nd WINNER OF THE PR EXPANDED STUDENT VIDEO CONTEST IS …

It's time to unveil our 2nd PR Expanded video contest winner. A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for...

January 6, 2020

When I teamed up with Professor Jennie Donohue last year, we wanted to create an assignment for her UMASS at Amherst Intro to PR class that...

January 2, 2020

Happy 2020, Friends! I'm wishing you a year that's filled with happiness, good health, and prosperity. When I look back at 2019, I realize...

November 20, 2019

It’s official … the FEEL First Test is online and ready for you to evaluate how much you FEEL (face Fears, engage with Empathy, use...

November 11, 2019

Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. Research shows that there...

October 31, 2019

High-quality images are key to most marketing and communications campaigns, but it can be expensive to hire photographers. How can a small...

October 25, 2019

What questions do you have about the transition from PR and communications student to industry professional? Jason Mollica (@jasmollica), a...

October 21, 2019

By now I’m sure you’ve seen the hit series This Is Us, the one-hour drama known for its heartfelt storylines, family-friendly themes,...