PR Practice

book • PR 2.0 • PR Practice

8 PR Practices poster

February 4, 2013

8 PR Practices Website Launches to Help Visualize PR Hybrid Approach

I’ve been practicing the PR Hybrid approach for the last 10 years. My book, Social Media and Public Relations: Eight New Practices for...

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book • PR 2.0 • PR Practice • Social media • Social Media Planning

8 PR Practices - Practice 8 Master of the Metrics

June 25, 2012

PR Practice #8: The Master of the Metrics Chart of Responsibilities

Today’s blog post is the last in the “edited” or “cut” chart series. In my book, Social Media and Public Relations: Eight New...

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book • PR 2.0 • PR Practice • Social media

Practice 7 - Reputation Task Force Member

June 5, 2012

PR Practice #7: Reputation Task Force Member Chart of Responsibilities

The day you started in communications was the day you became a member of the ethics committee and you joined the brand police force.  In...

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book • PR 2.0 • PR 2.0 Technology • PR Practice • Social media

Practice 6 - The Relationship Analyzer

May 21, 2012

PR Practice #6: The Relationship Analyzer Chart of Responsibilities

I’m reading an advance copy of the book, “Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World” by...

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book • PR 2.0 • PR 2.0 Technology • PR Practice • Social media • Social Media Planning

PR Practice 5 - The Pre-Crisis Doctor

May 8, 2012

PR Practice #5: Pre-Crisis Doctor Chart of Responsibilities

One of my favorite new practices, which is outlined in my book, Social Media and Public Relations: Eight New Practices for the PR...

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book • PR 2.0 • PR 2.0 Technology • PR Practice • Social media • Strategic Communications

Practice 4 - The COMMS Organizer

April 25, 2012

PR Practice #4: COMMS Organizer Chart of Responsibilities

It’s official … Social Media and Public Relations: Eight New Practices for the PR Professional is here!  My book is available (a...

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April 17, 2012

PR Practice #3: PR Tech Tester Chart of Responsibilities

Social Media and Public Relations: Eight New Practices for the PR Professional, will be available on May 4th!  As a part of the book’s...

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March 26, 2012

PR Practice #2: The Internal Collaboration Generator Chart of Responsibilities

In my book, Social Media and Public Relations: Eight New Practices for the PR Professional, PR Practice #2 is the Internal Collaboration...

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