PRTech

#PRStudChat Gathers on September 26th to Discuss How to Advance Your PR Toolkit

Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? Maybe you...

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Social Listening: When #AI Takes Over

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Today,...

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What You Didn’t Know About the State of Media

We have all observed the dramatic trends in the world of publishing. Compared to ten years ago there is now a seemingly infinite number of...

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The #PRStudChat Community Discusses Digital Media and AI on October 25th

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources...

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The New Era of Global: What Marketers Need To Know

For many companies today, being global describes far more than the geographies in which they operate. Increasingly, it means taking action...

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7 Things You Need to Know Before Starting a PR Business

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive,...

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How to Get Comfortable With Data Even If You Don’t Love Math

Public relations is undoubtedly an art, but it is also a science. With the growth of PRTech options for Big Data tracking and measurement,...

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