Social media

Micro vs. Macro Influencers

Don’t let the name fool you. There are five reasons micro influencers can be more impactful for your brand. Social media marketing...

Read More

Take the “FEEL” Test First, Before You Communicate

Here's a simple test for you to take, and it all comes down to a series of questions about how you FEEL before you communicate. When you...

Read More

Moving the Leadership Conversation to FEEL

If I asked you to name the top qualities of a leader what would you say? Leaders have vision. They inspire and motivate people. Leaders are...

Read More

Modern Communicators Need to FEEL + THINK Before They Communicate

Modern Communicators need to FEEL and THINK before they communicate. Although PR professionals are taught to THINK, which is Timing, Heart,...

Read More

Book Review: Social Media for Strategic Communication By Karen Freberg

One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more...

Read More

Building Internal & External Relationships [Infographic]

An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book...

Read More

Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

Just last month on Sept. 24, the United Nations launched a new “Youth 2030” strategy, reflecting the UN’s new commitment to working...

Read More

The #PRStudChat Community Discusses Social Media & Change On November 15th

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how...

Read More