Social media

FEEL First Research: Millennials Don’t Like Leaders Who …

My FEEL First research journey continues. I’m speaking with Millennials every week to learn what they expect from leaders, including...

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Are Leaders Expected to take a FEEL First Approach to Social Media?

On June 13th, the #PRStudChat community gathered for a discussion on "Learning Leadership Skills." Leading our discussion was Ken Jacobs,...

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Millennial Research Shapes the FEEL First Model

In October 2018, I set out on a research journey to learn more about Millennial communication. I wanted to understand where they liked to...

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Launching the FEEL First Before You Communicate MODEL [INFOGRAPHIC]

Communication is at the heart of your business and every relationship you build. With book titles focused on the best ways to engage...

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Micro vs. Macro Influencers

Don’t let the name fool you. There are five reasons micro influencers can be more impactful for your brand. Social media marketing...

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Take the “FEEL” Test First, Before You Communicate

Here's a simple test for you to take, and it all comes down to a series of questions about how you FEEL before you communicate. When you...

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Moving the Leadership Conversation to FEEL

If I asked you to name the top qualities of a leader what would you say? Leaders have vision. They inspire and motivate people. Leaders are...

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Modern Communicators Need to FEEL + THINK Before They Communicate

Modern Communicators need to FEEL and THINK before they communicate. Although PR professionals are taught to THINK, which is Timing, Heart,...

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