Social media

Effectively Engage and Build Your Community Through Podcasting

Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. Research shows that there...

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Quality Photography Isn’t Just for Big Budget Campaigns

High-quality images are key to most marketing and communications campaigns, but it can be expensive to hire photographers. How can a small...

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#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

Social media continues to capture time and attention. Here are some of the latest stats revealing how much people participate in social...

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FEEL First Research: Millennials Don’t Like Leaders Who …

My FEEL First research journey continues. I’m speaking with Millennials every week to learn what they expect from leaders, including...

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Are Leaders Expected to take a FEEL First Approach to Social Media?

On June 13th, the #PRStudChat community gathered for a discussion on "Learning Leadership Skills." Leading our discussion was Ken Jacobs,...

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Millennial Research Shapes the FEEL First Model

In October 2018, I set out on a research journey to learn more about Millennial communication. I wanted to understand where they liked to...

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Launching the FEEL First Before You Communicate MODEL [INFOGRAPHIC]

Communication is at the heart of your business and every relationship you build. With book titles focused on the best ways to engage...

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Micro vs. Macro Influencers

Don’t let the name fool you. There are five reasons micro influencers can be more impactful for your brand. Social media marketing...

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