When you think about PR and social media, you may find the two to be very different. In fact, that’s one of the reasons PR professionals didn’t really embrace social media in the beginning.
However, an opportunity has presented itself to actually combine efforts and maximize both as a result.
Think about it: public relations is all about relationships and storytelling. What better way to help companies make connections and build a reputation than with social media?
Recently, I had a great conversation with Christoph Trappe on his Business Storytelling Podcast where we dove into this further.
PR and Social Media Can Work Together
Despite their differences, PR and social media can be used together strategically to create a major impact for your brand. Approaching them as a united campaign sets your business up for increased brand awareness, more engagement, and better relationships.
First, social media offers endless opportunities to get out there and make connections.
Beyond members of traditional media like journalists and producers, you can now collaborate with social media influencers, bloggers, podcasters, live streamers, and more.
Whatever community your collaborator has, that is another way to extend the reach of your story and thought leadership.
With that said, always align yourself with those who share your values.
Beyond just brand awareness, PR uses strategic communications to engage with certain groups.
I shared with Christoph and his audience examples of customers, employees, media, and your community. It’s really up to you which group you want to engage with, and PR is the way to make that connection.
That being said, communication with your audience can no longer be one-way. PR may be the bridge to communicating your message, but listening is just as important.
Storytelling and Social Media
Social media allows voices from both directions to be heard. When you take the time to listen, yes it can sometimes feel noisy, but there are also many valuable insights ready to be discovered.
Lastly, while most people may know PR through earned media and publicity, it is so much more than that.
In reality, PR is grounded in the fact that good relationships are at the heart of a successful brand.
Social media gives citizen journalists a platform, which is why we now have so many different avenues to share stories and build those relationships.
Something we have learned from social media, however, is that you must be authentic in your storytelling. You can no longer just put your spokesperson out there and expect strong relations from it. No matter the audience, social media encourages people to be smarter consumers than ever. Therefore, always make your intentions, purpose, and values clear in any message you send.
Ultimately, social media is an extension of your public relations efforts to grow your brand and relationships. Marrying the two strategically not only helps tell your story, but build a community around that story. In doing so, you create meaning around your brand for long-term success.
Here’s another 555 or what I’m calling your “411” on advice, guidance, and tips to actively listen as all of us navigate a “new” normal in our professional lives.
Similar to my last two videos, the first “5” is my give to 5 pros who want to learn more about FEEL First communications with a complimentary consulting session (the getting advice part). Details are in the video below on how to contact me.
The second “5” is my shout out to elevate five pros who go above and beyond to share great content and their gifts with others. You’ll have to listen to the video to hear what these folks are doing:
– Patrice Tanaka (@sambagal), CEO of Joyful Planet
– Ryan Foland (@RyanRoland), Speaker, Author, Brand Strategist –
Dennis Shiao (@dshiao), Marketing Consultant, Content Strategist
– Susan Freeman (@susfree), CEO, Freeman Means Business
– Lindsay Griffiths (@LindsayGriffith), Executive Director, International Lawyers Network.
The last “5” is my 5 tips for actively listening. After all, if you’re not listening, then you can advise and offer guidance. Watch the video for these tips so you can build better relationships as you navigate the “new” normal. You’ll learn how being present, reducing technology, listening with your body, taking notes, and asking questions really helps you to tune in and focus.
Enjoy the 555 and let me know if you have any advice, guidance, or tips to help.
We are in uncertain times. Your customers, employees, partners, the media and other important constituents are looking to you for helpful information. Unfortunately, a lot of the communication shared in uncertain times ends up confusing and frustrating these groups even more.
As we witness the stock market lows, travel bans, event cancellations and more businesses asking employees to work from home, here are three tips to help guide your communication.
Tip #1: Stick with what you know — be direct and don’t share hunches and guestimates.
Tip #2: Show up with your Emotional Intelligence (EI) so you can respond thoughtfully and not react to challenging communication.
Tip #3: Appreciate the feedback you receive — it’s a gift — even the negative feedback helps you to learn and grow.
Here’s my video discussing these tips in more detail and how they can help you.
It’s time to FEEL First in your communication. I’ve been working on my passion project, the FEEL Model, gathering research about the type of communication that builds relationships and creates stronger bonds. In uncertain times, FEEL (facing Fears, engaging with Empathy, Using Ethics and unleashing Love) can make a difference. As the Coronavirus spreads and new cases are reported in the U.S. and globally, effective, meaningful and valuable communication requires a FEEL First approach.
Check out the tips and please share yours too. Together, we can lead with compassion and understanding, and offer helpful and accurate information to the people who matter the most to us professionally and personally in our lives.
A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner
Podcasting is the quickest growing
communications medium, and it seems like everyone is jumping on the bandwagon.
Research shows that there are more than 750 million podcasts and that 22% of Americans over age 12 have listened to a podcast in the
past week. It’s a crowded field to be sure, but it also
offers an excellent, and even underused, opportunity for businesses to increase
engagement with its community. It’s an intimate medium that builds trust and
authority, offers inclusiveness and provides both information and inspiration.
Think of your community when podcasting instead of focusing solely on promotion. Image Credit: Pixabay
While podcasting is a great tool for
optimizing SEO and visibility, these shouldn’t always be the main focus.
Businesses can get too caught up in using podcasting solely for promotion,
without looking closely at building engagement and loyalty. Don’t forget that
engagement can also be measured. Have you increased website traffic, comments, reviews,
membership, feedback, and event participation through your podcast? Have
customers mentioned your podcast on social media, in blog posts, or through
referrals?
Whether your business already has a podcast,
or you are considering starting one, there are several factors to take into
consideration to increase engagement:
1. Invite
Feedback
Issue a
Call to Action
At the end
of every podcast episode, issue a call to action. The best
calls to action invite your listeners back to your website to further interact
with your content, obtain their email address or offer a freebie.
Invite Listener
Questions
Get listeners involved by inviting them to ask questions of future guests. This is not only an excellent way to promote a future guest or episode but encourages loyalty by making listeners feel like part of the process. A growing trend is to ask listeners to call in to leave a question, which can be directly embedded into an episode. Google Voice is easy to set up and convert into usable audio.
Welcome
Comments
Basecamp, a
project management software company, encourages feedback by making each show a
separate blog page with a comments section. They recently aired an episode around their new logo, which
generated a mix of reactions. The company even did a blog post about how important feedback was
to them by detailing their inspiration for past episodes, indicating that much
of it came from listeners, coworkers, businesses and PR firms.
Establish a
social media account on a platform that has the best reach for your audience,
and tell your listeners where they can find you. The Smithsonian has its own
social media accounts, but they established a separate Twitter account for
their main podcast, Sidedoor Podcast, allowing
listeners to share, comment on and engage with the content.
2. Be
Creative
Podcasting
is personal. The medium offers a chance for your business to tell your
customers how to engage with content, build your brand and tell stories. We
can’t always predict what will resonate, so it’s important to not stick to a
formula or rigid guidelines. Harvard Business Review offers a discussion guide
for each podcast episode of Women
at Work signaling that this content is intended to
be discussed widely, similar to a book or article.
Trader Joe’s podcast, Inside Trader Joe’s, is fun and is filled with puns, which is perfectly aligned with its reputation. The company planned for just five episodesbut continued after gaining a quick following by customers who wanted more.
Nonprofit Save the Children did a
six-episode drama series called Anywhere But Home based on
true stories of children’s harrowing, yet inspiring journeys. Stories offer
hope and connection on a level that direct appeals do not.
3. Leverage
Relationships and Build Partnerships
Invite
Guest Hosts and Feature Client Stories
A simple way to build relationships with top executives, clients, and members is to invite them to guest host an episode on a relevant issue or to share their business story.
Membership organizations have an excellent opportunity to spotlight their members. By doing so, organizations create opportunities for its members to network and connect, immediately drawing them in and illustrating the organization’s usefulness. The Leukemia and Lymphoma Society’s podcast, The Bloodline With LLS, covers a range of topics, including information and resources, but also has diagnosis stories offering hope and connection to those living with blood cancers.
Clothing retailer Rebecca Minkoff hosts a popular podcast called Superwomen. Every week she interviews female CEOs, business leaders, and artists, not only promoting the brand’s values of supporting women-led businesses but sharing their platform with potential partners.
Collaborate
with Targeted Partners
The lifestyle brand goop has a successful
podcast and recently
partnered with the clothing brand Banana Republic on a limited series
called “Women on Top.” These conversations featuring boundary-breaking women
promote their joint efforts to discuss issues around women empowerment. Loyalists
of both companies are introduced around shared values.
Host Live
Events
Listeners like, and are beginning to expect, live podcast events. This affords businesses the opportunity to interact with its community in real-time. There are two ways to do this. The first option is to tape a live podcast event, which could be held at a summit or conference. Be sure to advertise this before the event. The second option is to use audio from conferences, meetings, and panels to engage those who are unable to attend, widening your reach.
There are no hard and fast rules for engagement, though consistency is key. Podcasts can be as short as 5 minutes but would be better suited to daily or biweekly episodes. Longer and more complex shows might only air once a month. They can be limited to a short series or be tailored around a special event. Be sure that it’s on a schedule that allows your business to take full advantage of engaging your community in a meaningful way. Experiment, enjoy and tweak as necessary.
Christy Maguire, Graduate Student, American University
Christy Maguire produces and hosts the podcast Forties Stories, which amplifies the voices of 40-something women and promotes
connection and compassion – one story at a time. She is currently a graduate
student in American University’s Strategic Communications program. Connect with
her on Twitter @_christymaguire.
A Guest Post By Emma MacKenzie, American University Graduate Student & PR Expanded Blog Contest Winner
High-quality images are key to most marketing and communications campaigns, but it can be expensive to hire photographers. How can a small organization with limited resources produce quality images? This was a question I had to answer at a very small nonprofit in rural Uganda where the annual operating budget for my department was about $10,000.00.
For me, the only answer to this question was to be the organization’s official photographer. My pictures were used in our social media, on our website, and in promotional materials sent to donors. I had to bring my A-game and produce pictures as close to professional quality as I could. I did this using three key elements: good equipment, education, and editing software. These elements came together in four quick tips that I used as a photographer.
This image has been taken and edited to focus your eye on the child’s face. Edited with Snapseed. Image Credit: Emma MacKenzie, Nikon DSLR
Equipment
The right camera can make a world of difference, especially for someone who has limited experience with photography. A good quality DSLR camera can be very expensive, but if your organization needs to have a constant flow of pictures, consider it an investment. If you take proper care of a DSLR camera it will last for years.
Currently, the most popular companies are Canon and Nikon, where a DSLR camera will cost between $400-$3,000. If your organization only needs a camera once a year, try renting equipment from a local camera shop.
Nikon D90 DSLR camera with a macro lens attached and an 18-105mm lens on the left. iPhone 7s in front. Image Credit: Emma MacKenzie, iPhone 8+
Your phone is another piece of photography equipment to choose wisely. Phone cameras are always improving with each new release and if you know how to use different functions on your camera app you can take truly beautiful pictures and videoswith something you already own. This is especially helpful with the rise of Facebook Live, Instagram Live, Instagram Stories, and SnapChat.
Editing Tools
Editing is what takes a single picture from ho-hum to stunning. Adobe Photoshop is the big name when it comes to photo editing software, but it can be expensive for a small company.
Photoshop was designed with professional photographers in mind and can be daunting to a beginner. I took an introductory course on how to use Photoshop and it only scratched the surface of what the program can do. If your organization is able to cover the cost of photoshop I would highly recommend taking some classes on how to use this software.
In 2007 Adobe launched new software called Lightroom which offers editing and cloud storage at a much lower rate. They also have an app so you can switch from editing on your computer to your smartphone with ease and for only $9.99/month – which includes one terabyte of cloud storage.
Snapseed
is Google’s answer to Lightroom and for the low, low price of free! It allows
you to make edits or add filters to your pictures all from your smartphone.
This is very helpful if you are taking the pictures on your phone and uploading
them directly to social media. It is currently only available as a mobile app.
Quick Tips
Practice is what will ultimately make you a better photographer. By practicing in your spare time you will begin to learn how to work with light, picture composition, and angles. It is how I picked up my top four tips for a better picture.
Rule of Thirds: imagine you are dividing your image with two vertical lines and two horizontal lines all equally spaced apart. Line up the focal point of your picture along one of those lines. This makes the image asymmetrical and, as a result, more appealing to the eye. Below you can see that the palm tree aligns with the left vertical line and the right third of the picture is left empty.
Image Credit: Emma MacKenzie, iPhone 6s
Brightness + Contrast + Sharpen: when I need to do a quick edit to a picture I only touch these three tools in my editing software. A light touch on all three goes a long way to making a picture more vibrant.
Step away from the light: try not to take pictures in direct sunlight, the result can be very harsh or overexposed. Try to find some shade where you get a soft light.
The woman who is in focus of this image is under a porch roof so she is lit by natural, indirect sunlight. Everyone behind her is inside with low lighting that creates a natural vignette effect. Image Credit: Emma MacKenzie, Nikon DSLR
Don’t Zoom on your phone: while cameras on phones are improving, the zoom functions have their limits. The more you zoom, the more it lowers the quality of the image. If you need to zoom, try to get a telephoto clip-on lens attachments from a company like Olloclip
Achieving quality images is
attainable for smaller organizations, it just takes a little research, finding
the right products, and practicing. I
managed to go from a leisure photographer to an in-house photographer for an
NGO in the course of one year. By following the strategies listed above you can
also develop your own photography skills to help your organization succeed!
I started with one DSLR camera with one lens and an Olloclip for my iPhone 6s. I have since added to my camera bag by upgrading my phone to an iPhone 8+ and purchasing a macro lens for my DSLR, a tripod, a studio lightbox, and a ring light. These are new tools and skills I can now take with me to my next role.
Emma MacKenzie is a graduate student at American University in Washington, DC.
Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often.
There are approximately 6,000 tweets shared every second on Twitter. If you were to break the numbers down, there would be about 350,000 tweets sent per minute and approximately 500 million tweetsper day. Can you imagine? That’s about 200 billion tweets per year, according to Internet Live Stats.
In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories.
In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.
According to MerchDope, in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute.
Social Media Workshop in Princeton, NJ
The social media numbers continue to grow. At the same time, people are still watching network and cable television, Netflix, Hulu, and Amazon Prime. They’re listening to the radio and tuning into podcasts. They’re also reading online publications, blogs and curating stories through news apps. With all of the media available at your fingertips, if you wanted to get the attention of your customers and constituents, how would you show up and what would you share?
Let’s take a closer look at Millennials. They’re a growing population capturing approximately 50% of the U.S. workforce by 2020. With tremendous purchasing power, they are highly sought as a group when it comes to attracting and keeping their social media attention. But, what does this take?
I’ve been speaking with Millennials for the last six months, conducting one-on-one interviews as a part of my FEEL First before you communicate, Millennial passion project. Here’s what Millennial respondents told me about how business professionals and their “Leaders*” should communicate to get their attention.
Take a stand on the issue; if there’s something happening in the world or a particular country, let me know how you feel.
Advocate for something and show me you think beyond canned messages.
Have more passion for the cause; leaders should always have a voice and right now it doesn’t feel authentic or connected.
Watch out for the negative and outrageous; it gets more attention but it’s not positive or helpful.
Understand me and my realm; be relatable to my world and what I experience on a daily basis.
Give your unique take on something; whether you’re my supervisors or a public figure from one of the brands I like.
Use images that evoke memories and emotions and that show they understand who I am; through this understanding, you can present powerful words and photos.
Share personal community stories; go into the communities and get to know the social activists and well-known people who can create change.
Listen first … really listen; it’s hard to determine if leaders actually listen because retweeting is a form of listening but it appears everyone is just trying to get their content out and this is noise.
Communicate without remorse, and with a lot of bias and without supporting evidence; you’ll get attention but not my approval or loyalty.
Harness a particular social media platform whether you’re strong at Instagram, Twitter or Facebook Live.
Move to action related to your mission, so it’s not just the words on social media.
Take the unpopular belief that’s relevant; sticky popular messages are not held by the majority of the people.
Show empathy and be vulnerable; if I see someone sharing struggles or tough points in their career this gets my attention.
Share videos with subtitles, which can be powerful and long posts have meaning too.
Give the behind the scenes and things I would not see anywhere else.
Try humor, which gets my attention, especially if you’re not someone who is necessarily humorous.
Use a writing style that’s personal or journal-style writing.
Catch my attention by using colors and imagery that’s fun; it gives me a feeling of happiness.
Do an interview, on a media outlet that’s informative or interesting, such as Bloomberg and CNBC.
Respond to people; no one ever expects the CEO of T-Mobile to respond.
FEEL First Workshop in New York City
What are you doing to capture and retain attention with the people that mean the most to you?
*The term “Leaders” was defined in the one-on-one interviews as professionals at the respondents’ companies, business professionals speaking on behalf of the companies and the brands they follow or care about, or their political and religious leaders.
My FEEL First research journey continues. I’m speaking with Millennials every week to learn what they expect from leaders, including their interactions with business executives from their companies or the brands that interest them to government officials online and at different communications touch points. The communication model I’m building is based on these informal one-on-one interviews, social media searches using the Talkwalker Quick Search platform, as well as 30 years in communications and relationship-building best practices.
Although I have a few favorite research questions, there was one that yielded powerful results. I asked Millennials to fill in the blank for the following statement, “I don’t like leaders who…” They were told they could answer in a few words or a sentence. What I ended up with was much more than I had imagined. Millennials had a lot to say about leaders they don’t like.
As a matter of fact, they elaborated far more on this question than any other. Why? Is it because their leaders are coming across as leaders who don’t meet their expectation? Or, is it because they’re seeing communication that lacks an open perspective or appears self-serving and disingenuous, especially on social media? I see it everyday … there’s very little listening with a low tolerance for opposing or differing opinions, not to mention communication that is self-absorbed and isn’t transparent. Do you see this too?
The Millennials I’ve interviewed are clear, and they know exactly what they don’t like about leaders today. Take a look at some of the partial responses to the statement, “I don’t like leaders who …”
Don’t follow anyone on social media, and they don’t post anything other than policies and products.
Have a bad attitude and their tone is passive aggressive.
Blow up your feed and you still don’t get the answers you need.
Don’t have integrity and are full of hot air.
Communicate through multiple persons and a complicated chain of command.
Don’t know how to lead; they were just put into a leadership position and have no leadership skills.
Ignore the criticism you share; Millennials want their voices to be heard.
Talk more than they listen.
Are egotistical and self-centered.
Are unwilling to learn and who have a finite agenda in their communication.
Strategy and planning have always been the focus of my work in PR and marketing. I’ve created countless communication roadmaps for brands and professionals, to successfully prepare, launch and implement their campaigns with a goal to build relationships and to create business value.
Today, my research uncovers an approach that must be applied first. Based on Millennial responses to my questions over the last six months and numerous social media searches, leaders and business professionals must FEEL First before they communicate. FEEL stands for: Facing Fears, engaging with Empathy, using Ethics and good judgment and unleashing the Love of their mission to genuinely connect and to build loyal and unbreakable bonds.
What is the genesis of my passion project? It all began after my step daughter Noelle passed away. She was only 24 years old and she was an outstanding scholar and an amazing young woman with a giving heart and someone who would have done great things in this world. Noelle’s passing was heartbreaking and it really threw my family’s world upside down. I started to research Millennials and their communication habits. I wasn’t surprised to learn that Millennials value themselves based on their performance and image. I also quickly uncovered that Millennials were more stressed out and anxious than years past. Anxiety and depression statistics are at alarming levels and so are suicide rates. Did you know that suicide is the 2nd leading cause of death in Americans from ages 10 to 34?
From everything I’ve learned, it was time for me to step back to take a good look at the communication differences between generations; how people interact, the level of integrity, authenticity and the empathy in their relations. Are increasing communication touchpoints and a technology-driven world fueling stress and anxiety? Plus, when we communicate, how much do we really know about the people that we work so hard to build relationships with? As a communicator of 30 years, I want to make sure that any workshops, training, speaking and the courses I develop will always stress helpful, ethical, communication with EQ in the driver’s seat.
So what does all of this have to do with the development of the new communications model, FEEL First? Everything! Communication can make a situation better; it’s an opportunity to put on your emotional intelligence hat so you can listen and help people; an important first step to lending genuine support. When there’s good communication there’s more understanding and empathy; kindness and caring are also present. Most of all good communication is a time for openness and transparency and even vulnerability. Brené Brown, who is a researcher and storyteller, nailed this in her TED Talk. When you’re vulnerable you can build a real relationship. Plus, with good communication that exudes passion and pure enthusiasm you will attract inspired and motivated supporters.
However, today, we’re seeing far less good communication. Think about it. As you spend more time on your smartphones and engage in new technologies, are you noticing increased noise, frustration, and anger, whether it’s on social media, in the news, and within the four walls of your companies?
Of course, leaders have to be strong, take a stance, show confidence, be innovative and have a clear vision that people will follow. This must come through in all of their interactions. But, if you can’t balance your strength and IQ, with greater levels of Emotional Quotient (EQ) then your ability to build relationships, bond with your tribe and create blind loyalty will be limited.
In an age of automation and Artificial Intelligence, it’s your emotional intelligence that separates you from the machine. Machines don’t have intuition, they don’t experience kindness and caring, they don’t know empathy and they don’t build relationships. Millennials are not shy about wanting their leaders to have more emotional intelligence. Here’s a FEEL First research blog post on this very topic.
What’s my advice to leaders about their communication, based on how Millennials finished the statement, “I don’t like leaders who?“ In a nutshell, you have to FEEL First!
On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Leading our discussion was Ken Jacobs, CEO of Jacobs Consulting & Executive Coaching. Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary. With leadership comes the responsibility to inspire and influence others to achieve their goals. Of course, communication plays a large part in a leaders’ success.
With a passion for communication that builds bridges and genuine relationships, one question during the chat session stood out in my mind. How can leaders communicate more effectively through social media?”
The answer to the question, from Ken and our community members, varied. However, the overall sentiment reflected a tremendous opportunity for leaders, if they use social media the right way and they take a human approach.
Here are a few of the tweets reminding us that leaders can use social media for open and authentic conversations and to show that they care about the people they serve:
It’s clear from the #PRStudChat tweets to the many studies shared on social media about building loyalty among audiences (especially Millennials) that social community participation is important; it’s a way for leaders to engage and be more approachable and to help people and forge deeper connections with them.
Now, let’s take a more narrow focus on the Millennial generation. With respect to “what leaders should do” and what “Millennials require” my research and passion project reveals that leaders are falling short with their knowledge and use of social media. They are not fully taking advantage of the helpful and beneficial communications, in many cases.
For several months, I’ve been interviewing Millennials (born between the years of 1981 and 1996), for a passion project called FEEL First Before You Communicate. I wanted to uncover how Millennials were feeling about their leaders (at their companies, in business, religious and political leaders too) and the way they interacted with them, especially on social media. The responses were candid and had a surprising level of detail I didn’t anticipate regarding what Millennials required from these leaders on social media, as well as how they wanted to express themselves.
The preliminary results showed that Millennial expectations are not matching the real world scenario that is currently playing out in different social media communities, from business to politics. More than two-thirds of the Millennials interviewed stated that the levels of leadership sharing they’ve experienced are lacking authenticity, understanding, and what they would call “open perspectives,” which bring people together and build the bonds that last.
Now, take a look at some of the responses from the Millennials about expectations vs. what they are experiencing from the leaders in their lives.
I would expect a leader’s communication to be informed and not share their own personal views or biases.
I would expect leaders to understand how their audience likes to be communicated with and to strike the right general tone.
Sometimes leaders don’t come across as genuine … at least, I haven’t seen any consistent characteristics across fields.
Leaders should be relatable and I don’t think leaders come across as relatable today.
I expect their EQ to come through loud and clear … this resonates. In order to project genuine emotion … you can’t just regurgitate information.
I would expect leaders to be calm and knowledgeable. They should also be engaged with their work and their teams.
I would expect leaders to be strong and to lead by example, especially in a world where people post on social media. If you’re not leading by example then you are not a true leader.
Leaders should be “that every man” and go about change on behalf of others even if it’s not for their own benefit.
Here is the text analytics of all of the different responses clearly depicting how interview subjects were feeling about the following question:
What do you expect from your leaders on social media?
It’s fairly clear … Millennials want leaders who are more social (that is, who understand social media) and who engage with their audience, show emotion, connect with the community, have a positive demeanor, know it’s about their people, are genuine and who lead by example and with confidence.
Whether it’s Millennials or any group, what happens when expectations are not met? There is a disconnect and people are less inclined to be open or take the time to listen and understand. If they do engage, then communication is guarded and not on a level of real interest or from a place of genuine care.
Falling short of expectations on social media can also mean frustration and often results in tuning out the noise. Building genuine relationships takes emotional intelligence. Of course, when it comes to leadership skills, the Emotional Quotient or EQ, such as care, kindness, empathy, understanding, and compassion, has to meet the IQ side of the equation, with knowledge, vision, innovation, professionalism, and confidence, all working in harmony.
The balance between the EQ and IQ and a communication approach that fills the gap for leaders to connect to build genuine relationships is the FEEL First model. It’s an approach that helps you to Face Fears by being more open, engage with Empathy and true understanding, use Ethics and good judgment in communication and to unleash the Love to match the enthusiasm shared by Millennials and younger generations who are devoted and deeply passionate about their causes.
The ability to FEEL First before you communicate is the difference between social media that resonates and creates energy and action, and the kind of communication noise that is quickly disregarded, addressed with anger or often blocked in social communities.
As a leader, are you meeting Millennial expectations and do you FEEL First before you communicate? You can take the FEEL First Test to score yourself … coming soon to the PR Expanded!!
