There was no audit of past video content and previous outcomes to see what worked and what did not work. Unfortunately, videos were created without an understanding of past engagement and the kind of content that created impact through a clear Call-To-Action (CTA).
The resources were not thoroughly considered, from people and process to technology and equipment that would have produced your video on time and under budget.
The role of the Video Director was not filled. No one on your team (including yourself) stepped up to fill this position. Every good video, even the informal ones, needs a director. On the surface, filling the role requires someone who is flexible, decisive, a creative storyteller and a good communicator.
Your video messaging did not pick up on what your customers were thinking and feeling. They were geared toward what the company leadership wanted to convey. The messaging did not help to solve customer problems or make their work lives better and happier. As a result, you didn’t spark their passion.
You didn’t identify and involve your internal brand champions (employees). Taking the time to uncover these colleagues and what they care about in your content creates instant alignment with your brand. When there’s employee involvement, there’s investment and the external sharing ramps up.
There was no thought process behind what creates momentum and the channels where it would occur. There was no consideration of the content people are looking for, need to know, interested to learn, and where they want to receive your content that has an emotional and a relatable appeal.
- Competitive Intelligence
- Empowering Women
- FEEL Model
- Guest Post
- Integrated Communications
- Media Relations
- Media Relations
- Media Training
- Organizational Behavior
- PR 2.0
- PR 2.0 Technology
- PR Job Search
- PR Practice
- Public Relations
- Resume Writing
- Social Good
- Social media
- Social Media Planning
- Social Media Policy
- Strategic Communications
Here’s another 555 or what I’m calling your “411” on advice, guidance, and tips to actively listen as all of us navigate a “new” normal in our professional lives.
Similar to my last two videos, the first “5” is my give to 5 pros who want to learn more about FEEL First communications with a complimentary consulting session (the getting advice part). Details are in the video below on how to contact me.
The second “5” is my shout out to elevate five pros who go above and beyond to share great content and their gifts with others. You’ll have to listen to the video to hear what these folks are doing:
– Patrice Tanaka (@sambagal), CEO of Joyful Planet
– Ryan Foland (@RyanRoland), Speaker, Author, Brand Strategist –
Dennis Shiao (@dshiao), Marketing Consultant, Content Strategist
– Susan Freeman (@susfree), CEO, Freeman Means Business
– Lindsay Griffiths (@LindsayGriffith), Executive Director, International Lawyers Network.
The last “5” is my 5 tips for actively listening. After all, if you’re not listening, then you can advise and offer guidance. Watch the video for these tips so you can build better relationships as you navigate the “new” normal. You’ll learn how being present, reducing technology, listening with your body, taking notes, and asking questions really helps you to tune in and focus.
Enjoy the 555 and let me know if you have any advice, guidance, or tips to help.
On April 28, 2015, the #PRStudChat community gathered to discuss the State of Digital Video. Our special guest that night was Sarah Katz from D S Simon. Sarah and our community shared many video insights in a fast paced, dynamic chat session. Here are some of the highlights of the conversation regarding PR and the use of video in 2015.
When it comes to recording and editing videos, I’m lucky to have a Macbook Pro. I use iMovie to capture and edit my videos before I upload them to YouTube. However, many PR and marketing professionals don’t have a Mac and they’re using PCs. With the increasing demand for interactive video content and many of us starting to do our own vlogs, the need for a quick and easy video solution grows.
I was really excited to see that YouTube recently launched a quick solution for PR and marketing professionals that want to dabble in editing by fine tuning the videos they upload to their own channels or to their brands’ channels. Here’s how it works. Once you upload your video to YouTube, you have a choice of whether or not you want to edit. There’s good news for those who want to experiment. You can change the audio, saturation, contrast, lighting, etc., and if you’re unhappy with your changes, you can revert back to the original version of the video you first uploaded.
I decided to play around with some of the settings to see if it made a difference in the quality of the video. The first new feature I tried was the “Stabilize” feature, which is great if you use a hand held device to take your video footage. It removes any shaky camera motions. You’re also able to change your video to capture different effects. For example, you can change your video to Black & White, Sepia, Lomo-ish and Cartoon, to name a few of the effect options. I liked the Lomo-ish effect (high contrast) for a crisp and more colorful image.
Other editing features include Fill Light, Saturation, Contrast and Color Temperature. This was a trial and error process where you can move the selection bar on each editing function to a +1 or -1 to achieve the look that you like. There’s also a handy little button that says, “I’m Feeling Lucky,” which is a quick and easy way to fix the lighting and color. For me, this was the best bet that led to a more finished looking product.
Here is a screenshot of one of my videos. You can tell the original version on the left is a bit lackluster, and not as colorful as the edited video on the right. For this video I used the “I’m Feeling Lucky,” feature.
Now, there are no excuses for PR and marketing professionals. It’s getting easier to capture the videos and you can edit them for better quality. Have you checked out the YouTube editing features yet and if so, what did you think?