Strategic Communications

January 7, 2019

Book Review: Social Media for Strategic Communication By Karen Freberg

One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more...

January 3, 2018

Happy New Year friends! I’m looking forward to a year that pushes me out of my comfort zone … not just in PR and marketing but in my...

November 16, 2016

In a recent post, I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s...

September 12, 2016

In my decade as a coach to public relations-communications professionals, both agency and corporate, I’ve come across many who ask me how...

May 5, 2016

Today, many organizations claim they are embracing an integrated marketing approach but are they really? On Wednesday, May 18th at 8:30...

March 23, 2016

Do you remember the first time you reported PR results to a C-suite executive? With sweaty palms, a beating heart, and just enough...

February 25, 2016

Ahhh, the new year. A time for resolutions, preparations, and perhaps my favorite: bright-eyed predictions. Our propensity to look toward...

January 12, 2016

It's time to ring in the New Year with #PRStudChat! PR students, educators and professionals will gather on Tuesday, January 19th at 8:30...