Strategic Communications

Writing for Strategic Communication Course Blog Contest on #PR Expanded with AU Grad Students

Every year, I hold one or two writing contests for students and I announce the winners on my blog, PR Expanded. This semester, I've teamed...

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Take the “FEEL” Test First, Before You Communicate

Here's a simple test for you to take, and it all comes down to a series of questions about how you FEEL before you communicate. When you...

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Book Review: Social Media for Strategic Communication By Karen Freberg

One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more...

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In 2018, Four Books That Make You Go Hmmm …

Happy New Year friends! I’m looking forward to a year that pushes me out of my comfort zone … not just in PR and marketing but in my...

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PRTech Is Evolving. Is Your PR Strategy?

In a recent post, I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s...

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Six Ways To Tell If Coaching Might Be Right For You

In my decade as a coach to public relations-communications professionals, both agency and corporate, I’ve come across many who ask me how...

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#PRStudChat & CommPRO Publisher Fay Shapiro Discuss the Role of #PR in the Integrated Marcom Structure

Today, many organizations claim they are embracing an integrated marketing approach but are they really? On Wednesday, May 18th at 8:30...

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Romancing the C-Suite: How to Communicate Results That Resonate

Do you remember the first time you reported PR results to a C-suite executive? With sweaty palms, a beating heart, and just enough...

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