Strategic Communications

January 13, 2020

THE 2nd WINNER OF THE PR EXPANDED STUDENT VIDEO CONTEST IS …

It's time to unveil our 2nd PR Expanded video contest winner. A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for...

October 14, 2019

Every year, I hold one or two writing contests for students and I announce the winners on my blog, PR Expanded. This semester, I've teamed...

February 26, 2019

Here's a simple test for you to take, and it all comes down to a series of questions about how you FEEL before you communicate. When you...

January 7, 2019

One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more...

January 3, 2018

Happy New Year friends! I’m looking forward to a year that pushes me out of my comfort zone … not just in PR and marketing but in my...

November 16, 2016

In a recent post, I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s...

September 12, 2016

In my decade as a coach to public relations-communications professionals, both agency and corporate, I’ve come across many who ask me how...

May 5, 2016

Today, many organizations claim they are embracing an integrated marketing approach but are they really? On Wednesday, May 18th at 8:30...