Strategic Communications

How Will #PR & Marketing Pros Approach #Content in 2016? A Q&A With Lisa Davis, Marketwired

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered...

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[Guest Post] The Umbrella Model of Public Relations: A New Way to Approach #PR

As I’m sure you’re well aware by now, whether you work in PR or not, it’s really hard to define public relations. According to the...

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Five Tips to Make the CFO of the Company Your BFF

For years, PR was the intangible service questioned by so many CFOs. When I think back on the earlier years of my career, we were always...

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Book Review: Stand Out by Dorie Clark

In the spirit of learning, and reinventing yourself to find what's next in your career and in your life, here's a book that takes...

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Guest Post: How to Sell #Content #Marketing to Your Bosses

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers...

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Carving out the Modern Day Communicator

I had the privilege of speaking at the FutureComms 14 Conference in London on June 18th. Here are the Twitter highlights from the...

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Whether You’re Giving or Receiving Feedback, it’s a Gift

I remember first learning about the “gift” of feedback in grad school. Up until that point, I had looked at feedback differently. I...

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What are Your Golden Rules of PR?

Last week, a friend from CPRSVancouver (@CPRSVancouver) reached out via DM and asked me to share a Golden Rule of PR, as a part of a...

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