Video

Social Listening: When #AI Takes Over

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Today,...

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A FEEL-First Approach to Comms to Build Genuine Relationships [INFOGRAPHIC]

I’m on a research journey, because I believe you have to FEEL first to build genuine and caring relationships. When you FEEL (Face...

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Moving the Leadership Conversation to FEEL

If I asked you to name the top qualities of a leader what would you say? Leaders have vision. They inspire and motivate people. Leaders are...

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#PR Expanded Experiment: Results of a Spring Semester Blog Contest

In 2017, the PR Expanded blog community conducted an experiment with student written articles. The response was positive with...

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5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business. After...

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Holiday Rest & Rejuvenation Through Reading

During the holidays you should never be too busy to step back to give thanks and to also take a little time to rest and rejuvenate through...

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Book Review: A Roadmap for Teaching Social Media

Here's my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic...

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Guest Post: When PR Opportunity Knocks…

Right now there’s an opportunity that’s not just knocking on the PR door – it’s banging and demanding to be let in. What's this...

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