Video

THE 2nd WINNER OF THE PR EXPANDED STUDENT VIDEO CONTEST IS …

It's time to unveil our 2nd PR Expanded video contest winner. A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for...

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The 1st Winner of the PR Expanded Student Video Contest is …

When I teamed up with Professor Jennie Donohue last year, we wanted to create an assignment for her UMASS at Amherst Intro to PR class that...

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Start 2020 with an Action Plan: Begin with FEEL for Real Relationships

Happy 2020, Friends! I'm wishing you a year that's filled with happiness, good health, and prosperity. When I look back at 2019, I realize...

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FEEL First Test Launches to Evaluate Levels of Fear, Empathy, Ethics & Love in Communication

It’s official … the FEEL First Test is online and ready for you to evaluate how much you FEEL (face Fears, engage with Empathy, use...

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Good News for Leaders, Here’s What #Millennials Like About You

Last September, the World Economic Forum published an article discussing what Millennials really want from businesses. What stood out...

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FEEL First When You Want to Build & Keep Unbreakable Bonds

Every relationship is different and precious in its own way. You work so hard to build relationships and when you make that special...

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Social Listening: When #AI Takes Over

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Today,...

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A FEEL-First Approach to Comms to Build Genuine Relationships [INFOGRAPHIC]

I’m on a research journey, because I believe you have to FEEL first to build genuine and caring relationships. When you FEEL (Face...

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