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10 Comments

  1. Elissa
    August 16, 2010 @ 8:56 am

    An incredibly insightful post…you’ve listed a number of great – yet simple – questions to ask.

    One more question though – you mention ‘timed tweets’ as a point of differentiation…what do you think of ‘timed tweets’? And what’s the best way to do them ‘properly’? Often I’ll see 10 in a row from one source. IMO, seems to have less impact that way…

  2. Deirdre
    August 17, 2010 @ 8:27 am

    Hi Elissa! Thanks for the great feedback on my post. Sometimes the simplest questions can get us thinking about important points of differentiation. As for the timed tweets, I think they need to be timed strategically depending on when there is the most activity on Twitter (peak activity). So if your community is the most active at times that you can’t be there to interact, you can time your tweets for the most visibility and sharing amongst community members. Having 10 timed tweets in a row is too much and will overwhelm people. Rather a few good timed tweets will go a long way.

  3. Katerina Zherebtsova
    August 18, 2010 @ 8:13 am

    a great post. More than that, it would work well for any social media channel… not merely Twitter, Facebook or Foursquare

  4. Deirdre
    August 18, 2010 @ 9:07 am

    Hi Katerina…. I think you’re right. You could ask these questions for other social media channels. Thanks for sharing your insight!

  5. Terry Golesworthy
    August 20, 2010 @ 8:16 am

    Deirdre
    Nice post, I find the conversation measure to be one of the most effective ways of understanding their twitter strategy. When look at corporations this is the biggest variable. Many companies use Twitter as just another channel to pump news even if they are doing so in a ‘softer’ way, the conversation index (@replies) is less than 10%. Others are responding to customers but not actively seeking them out (CI of 20-40%) and the third category are proactive with customers (CI >60%). Measuring this is time consuming, I partly use tweetstats.com. This is pretty good but slow if you look at many identities. Also I think is based across the entire time of the identity but behavior changes. Any suggestions of tools you use?

  6. Robert Bacal
    August 20, 2010 @ 11:30 am

    Obviously the more information one has, at least up to a point, the better, and if you are going to look at competitors, this is a good list. One needs to understand the basics of business on Twitter but here’s THE question:

    If you look at your competitors, will you end up looking like your competitors? The ongoing issue in any marketing or even in developing a network is how to standout FROM the competition, and not to BE like the competition.

  7. Deirdre
    August 21, 2010 @ 8:26 am

    Hi Terry! Thanks and I’m glad you found the post to be interesting. I think you’re right about the news vs. @replies and engagement. I just completed an intelligence exercise for a company and not including retweets, the engagement was only about 10%. I actually use tweetstats myself. I’m sure there are many other tools. I’ve come across a lot when I need to evaluate the impact, influence or clout of a person on Twitter, but I’m still looking for something like a tweetstats for additional information. I’ll have to keep my eyes open for both of us 🙂

  8. Deirdre
    August 21, 2010 @ 8:28 am

    Hi Robert, all good points. We definitely want to stand apart form our competitors and avoid becoming like them. Thanks for your comment.

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