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  1. Janelle Allen
    December 5, 2013 @ 3:27 pm

    I think about this even now as a graduate student. Personally, I feel that the public relations industry is experienced based. So even though I’m constantly learning about the history of the industry and how it’s evolving, it means nothing unless I have the chance to put it in action. Most of the things that I’ve learned from undergrad until now, make me question my decision on continuing in a higher learning program because sometimes I feel like, I just get it. Despite my conflicted view, I think the answer to your question is — the answer lines on the fence. Yes, sometimes it is just a consumption of “extra” information, but I honestly believe that sometimes it is the experience and the opportunities that come from these continued education programs, conferences, or networking events. Plus, you never know when something you heard or learned three weeks or months ago becomes relevant to your “right now.”

  2. Monica Wood
    December 6, 2013 @ 4:55 pm

    Janelle, I tend to agree with you. And in response to the original posting, I am happy that you are afforded such opportunities. However, even as a seasoned PR (20 years) with my own firm (10 years in 2014) I am challenged to find the funds and time to attend since becoming self-employed. I also find it sad that many pros and emergers are simply unable to glean because of financial challenges. There are sone amazing PR pros and emerging pros who knock it out the park each day, but can’t either get their employer to invest or they can’t personally invest to enhance their professional development.

    So, I am again happy you had the opportunity. I pray one day others who are on the grind will be able to have the same experience.

  3. Parmida Schahhosseini
    December 21, 2013 @ 4:50 pm

    I agree about continuous learning. I attended the PRSSA National Conference and gained valuable information that I was able to apply to my internship. The more knowledge we have, the more we are able to serve our clients. Neurologically, learning increases our neural connections, which can enhance critical thinking skills. This then allows us to produce better work for the clients we serve. If you can’t attend conferences, look up the speakers and see if they have written any books. Start there and think of new ways to develop professionally. There are other ways besides conferences to learn, but if the funds are available, I do encourage going based on a few I had the opportunity to go to.

  4. Deirdre Breakenridge
    December 21, 2013 @ 8:39 pm

    It’s so important to constantly find new opportunities to learn and grow in our profession. From conferences such as PRSSA and PRSA to Meet Up groups, and social networking, there is no shortage of events or communications professionals who want to share knowledge. Meeting professionals with different backgrounds and areas of expertise and then taking the time to learn from them is a great way to expand your frame of reference.

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