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DIY - Communication Resources

Welcome To the FEEL Academy

For years, I’ve said communication is at the heart of your company and your ability to communicate effectively builds stronger relationships. Today, you have to FEEL First in your communications.  FEEL, which stands for facing Fears (being open and inclusive), having Empathy (your deep understanding and compassion), using Ethics (being truthful) and Love (showing energy and passion) is the bridge or stepping-stone to extending beyond the point of connection and transaction.

It’s time to learn and understand where FEEL begins; it’s the point on your communications roadmap where strategic communications takes you, and the place that enables you to grow or strengthen your bond.

When you FEEL First in your interactions, the people you reach will move closer and share more with you. When you FEEL First, you’re saying and showing you have truly done your homework. You understand what it takes to make a connection and the importance and greater potential of the connection to make a difference is the FEEL First approach.

FEEL is so much more than just a one-time, “let me try to understand your situation so you’ll interact with me.” FEEL is an approach that shows how much you value your relationships and how you would go the distance to help them grow.

FEEL First is a movement and now there are courses online courses to help you.

Our first online training course is available. It’s Media Training with a FEEL Lens. Find out more here

LinkedIn Learning Courses

Public Relations Foundations

Modern PR demands an integrated, multichannel approach. Learn how to research your audience, build a PR plan, develop the right messaging, use a targeted media mix and measure the impact of your communication programs. At the same time, you’ll understand how to manage relationships with everyone from reporters to influencers and amplify awareness with the aid of internal champions and external brand ambassadors.

Public Relations Foundations covers these topics and more! 

Deirdre's Books

Answers For Ethical Marketers

Answers for Ethical Marketers, A Guide to Good Practice In Business Communications,

With advancing technology and evolving media, the journey to ethics has become more complicated for businesses and the professionals who communicate on their behalf. This book, Answers for Ethical Marketers, answers ethical questions, from taking your ethics and values into every media interview to applying ethics and sound judgment throughout your company and communication channels. The book shares how personal and professional ethics align, and how business leaders, managers, and students can maneuver their way around a new media landscape to demonstrate their values and role model ethical conduct.

This book is divided into eight important areas based on where and why a breakdown in ethical behavior is likely to occur, and delivers advice from experts on the frontlines of business communications; professionals who know what it means to face the inherent changes and challenges in their fields. With more than 80 questions and answers, readers will uncover situations where ethics are challenged, and their values will be tested.

This straightforward Q&A reference book is for professionals who realize ethics are a crucial part of decision-making and who want to maintain trust with the public and keep their positive brand reputations in business intact. 

Readers will learn the answers to pressing ethical questions that help them apply good judgment in their own situations, based on the stories, theories, and practical instruction from the author’s 30 plus years of experience as well as the thought leaders featured in this book.

Here’s the link to Amazon where people can pre-order a copy.   Buy the Book

PR Expanded Blog

PR has changed from the behind the scenes development of talking points and third-party endorsements to champion building with the public and using media and influencers to amplify communication. Now, you’re listening more closely, monitoring data and gathering insights, and joining the conversation the right way through social media. As the media landscape and consumer behaviors continue to change, the lines between PR, marketing, branding and customer service are more blurred. The silos are down and we’re learning to use the force of a PR & marketing toolkit with a mix of media to engage and to create action. Professionals realize it’s time to embrace a hybrid approach with a variety of ways to communicate, creating the loyalty and advocacy for companies and their brands.

PR Expanded is a research journey and a passion project offering articles wand resources with practical tips, communication advice and guidance on the best way to approach maintaining public opinion, your reputation and using better communication and decision-making for your business. 

PR Expanded Blog

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