DIY - Communication Resources

Welcome To the FEEL Academy

For years, I’ve said communication is at the heart of your company and your ability to communicate effectively builds stronger relationships. Today, you have to FEEL First in your communications.  FEEL, which stands for facing Fears (being open and inclusive), having Empathy (your deep understanding and compassion), using Ethics (being truthful) and Love (showing energy and passion) is the bridge or stepping-stone to extending beyond the point of connection and transaction.

It’s time to learn and understand where FEEL begins; it’s the point on your communications roadmap where strategic communications takes you, and the place that enables you to grow or strengthen your bond.

When you FEEL First in your interactions, the people you reach will move closer and share more with you. When you FEEL First, you’re saying and showing you have truly done your homework. You understand what it takes to make a connection and the importance and greater potential of the connection to make a difference is the FEEL First approach.

FEEL is so much more than just a one-time, “let me try to understand your situation so you’ll interact with me.” FEEL is an approach that shows how much you value your relationships and how you would go the distance to help them grow.

FEEL First is a movement and now there are courses online courses to help you.

Our first online training course is available. It’s Media Training with a FEEL Lens. Find out more here

LinkedIn Learning Courses

Public Relations Foundations

Modern PR demands an integrated, multichannel approach. Learn how to research your audience, build a PR plan, develop the right messaging, use a targeted media mix and measure the impact of your communication programs. At the same time, you’ll understand how to manage relationships with everyone from reporters to influencers and amplify awareness with the aid of internal champions and external brand ambassadors.

Public Relations Foundations covers these topics and more! 

Deirdre's Books

Answers for Modern Communicators

Answers for Modern Communicators, A Guide to Effective Business Communication, provides students and professionals with practical answers to important career and communication questions, helping them to communicate successfully in a business setting. Communication expert, Deirdre Breakenridge examines the ways in which professionals can make the most of their careers in a fast-changing media landscape, offering advice on how new and seasoned organizations can utilize and adapt to the latest modes of communication.

The author breaks down the eight most critical areas for professionals seeking to develop their communication skills, opening with essentials that will prove useful in any setting, then detailing the ways in which organizations can adapt to changes in technology and consumer behavior to improve relationships, social media presence, and brand recognition. The easy to follow question-answer format walks readers through the most pressing, confusing and frequently asked questions about successful communication with plenty of advice and examples for a better learning experience. Covering traditional business communication topics like partnerships and storytelling, the book also includes material on digital and social media channels as well as a chapter on giving back as a mentor. “Experts Weigh In” boxes feature advice from other top professionals, exposing the reader to multiple perspectives from the field.

Conversational and grounded in decades of experience, Answers for Modern Communicators will benefit all students getting ready to enter the workforce, as well as professionals looking to enhance their communication skills. 

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PR Expanded Blog

PR has changed from the behind the scenes development of talking points and third-party endorsements to champion building with the public and using media and influencers to amplify communication. Now, you’re listening more closely, monitoring data and gathering insights, and joining the conversation the right way through social media. As the media landscape and consumer behaviors continue to change, the lines between PR, marketing, branding and customer service are more blurred. The silos are down and we’re learning to use the force of a PR & marketing toolkit with a mix of media to engage and to create action. Professionals realize it’s time to embrace a hybrid approach with a variety of ways to communicate, creating the loyalty and advocacy for companies and their brands.

PR Expanded is a research journey and a passion project offering articles wand resources with practical tips, communication advice and guidance on the best way to approach maintaining public opinion, your reputation and using better communication and decision-making for your business. 

PR Expanded Blog

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