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  1. Frank Strong
    November 12, 2013 @ 8:21 pm

    Ah, Grasshopper. That company is no stranger to stunts. They re-branded a few years ago by mailing chocolate covered grasshoppers to a lot of writers. I’ve got a case study written up somewhere should you be interested. It was a good stunt and made quite a splash.

  2. Deirdre Breakenridge
    November 13, 2013 @ 6:43 am

    Hi Frank, that’s too funny. I’m just happy I didn’t get the chocolate covered grasshoppers. I’m definitely interested in the case study you mentioned (if you can dig it up). Thanks for sharing!

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