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  1. Suzanne Mannion
    October 12, 2012 @ 12:43 pm

    Kirk makes great points. Although they may seem obvious, we often get so caught up in the day to day that don’t always keep these points in mind – both in providing service to a client and in the advice given to clients. Mindfulness and practice are critical. We tackled that topic in a resent blog series that discussed media training and sound bites:

  2. Mike Dorman
    October 15, 2012 @ 8:21 pm


    I think you made some very valid points. The quote attributed to Robert McCloskey is excellent based on my experience as a certified business coach with work focused on organizational leadership. A conversation between any two individuals can further progress if successful and effective … or it can send someone off course. And the key rests in making certain that the listener gets precisely what the communicator wants them to get from the conversation. That, then, becomes the job and goal of the one communicating and it’s as simple as asking the listener to repeat back the take-away in terms of their understanding. All that they did get … great. And wherever there is something that needs to be restated and clarified to achieve the alignment, it becomes a rather easy task of the one communicating. Failure to have everyone ‘together’ is and can be very costly. Your post inspired me to blog on this topic

    Thanks for your insights

  3. Kirk Hazlett, APR, Fellow PRSA
    October 26, 2012 @ 8:40 am

    Hi, Suzanne and Mike ~

    Thanks very much for your feedback, and my apologies for the delay in responding. Between PRSA International Conference and then getting back into classroom mode, I’ve been a little off-schedule.

    Really enjoyed reading your blog as well, Mike!

  4. Sarah Kanthack
    November 28, 2012 @ 10:30 pm

    I would have to agree with the previous comments, you made some very valid points. I’m a public relations student at the University of Oregon and my professors also stress the importance of two-way communication. It is the public relations job to understand their company’s target market through research to ensure the message not only gets received but also understood and accepted. Your post gets to the heart of what the field of public relations is all about.

    Thank you,
    Sarah Kanthack

  5. Kirk Hazlett, APR, Fellow PRSA
    November 29, 2012 @ 12:14 pm

    Thanks very much, Sarah. You’re absolutely correct…it’s a MUTUAL understanding, and we, as public relations professionals, have to “drive the bus” on this one and not “assume” that someone else will do it for us or that “they should know this already.” Sounds like your professors at University of Oregon have it nailed!

    Thanks very much for reading and commenting!

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