From personal experience, I’ve always noticed how the account executive and account manager positions at the company are stepping stones. More young college graduates work for PFS Marketwyse approximately six months to a year and then give their resignation. They thank me and my staff for all they learned and move on to their next opportunity. The millennials are a very hard group to engage. I’ve experienced similar situations with my clients who also see the immediate need to engage this next generation work force.
If there’s one thing that we do know about this group, it’s that they live for social media. They are the generation that grew up with computers; they are early adopters and collaborative beings, as evidenced by the many social networking statistics available today. This generation definitely grasps social media applications easily and they expect to communicate in this manner whether it’s with their friends or as a part of their work experience.
When I think about engaging employees, I see that a lot of companies are savvy about using multimedia including Flash, audio, and video to create internal communication campaigns and messages to excite the millennials. However, how many companies are using social media as an engagement tool; to keep the millennials satisfied and collaborating in the workplace. If 8+ hours are spent on the job every day, then the job should mimic and mirror some of your employees’ personal communication behaviors.
An internal social media program will not only engage your employees and keep them interested in what’s going on within your company, but it will also help them to perform better in their work functions. In my last post, I wrote about engaging within, which gives an employee the education to have a voice both internally and externally. But if you take this one step further, the engagement will lead to be more than a temporary investment in your company. Through social media engagement, employees will become committed and join your team as a long term asset.