Enhanced Social Media Response Chart
In preparation for my presentation last week to the members of the PRSA Alaska Chapter, I created an enhanced version of a Social Media Comment Response Chart. The updated version includes three areas of comments: (1) Positive Comments, (2) General Brand/Product/Service Comments with various types of responses required based on the different kinds of inquiries and (3) Negative/Inappropriate Comments from the self promoter and spammer to the abusive commenter and constant complainers. The chart also provides a look at who is involved in responding to the different categories of questions, as well as when to review/research the level of influence of the negative/inappropriate commenter.
I’ll be discussing this chart in detail during my PRSA Webinar on Tuesday, June 28th at 3:00 p.m. ET. The chart is definitely work in progress and it will continue to develop over time. I look forward to your comments and suggestions.
XYZ CO. SOCIAL MEDIA COMMENT RESPONSE CHART
June 28, 2011 @ 9:35 am
I missed this chart the first time around – so glad I found it now. Helpful suggestions for those still trying to navigate the social media response field. Thanks for the tips and the informative post as always!
June 28, 2011 @ 9:57 am
Hi Kim! My pleasure and I’m glad you found it too 🙂 Hope all is well with you and you’re enjoying your new position!
June 29, 2011 @ 12:34 pm
This is phenomenal! I am sad to have missed your webinar.Will a link to it be posted or was it recorded?
June 29, 2011 @ 12:38 pm
Thank you JR! Really appreciate the feedback. I’m pretty sure you can get a recording of the webinar. Here’s a link with more information about the webinar or if you need to contact PRSA: http://bit.ly/keKsSR.