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  1. Martin Murtland
    October 13, 2009 @ 5:31 am

    Thank you for including Dow Jones in your analysis. I’d like to suggest some small edits on the grid for Dow Jones:

    1. Topic clouds: we offer 2 types of clustering i.e. key words & news topics.
    2. Blogger influence: three levels of influence i.e. A-list, Mid-Tier and Long Tail
    3. Individual searches: end users can create their own “on-the-fly” media analysis searches in Dow Jones Insight i.e. greater flexibility to the powerful customized media measurement searches built by the Dow Jones Media Lab.

    You are correct there is a wide array of free tools that are useful. The grid you produced is very informative but you could drive yourself crazy trying to keep it up-to-date so I’m sure your readers will appreciate the knowledge you’ve shared.

    One area we’re really interested in at Dow Jones is the changes social media is having on the communications process; see our blog on and a recent ebook called the Conversational Corporate:

    That ends my corporate speak!

  2. Deirdre
    October 13, 2009 @ 2:51 pm

    Hi Martin, thanks for the update. We’ll incorporate your suggestions into version 2 of our grid.

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