5 Comments

  1. Bobbi Johnson Simmons
    September 27, 2016 @ 5:39 am

    This study provides useful insights for organization management to consider in staffing an important PR function. It sheds important light on a function that may not be intuitive to some in senior management. Well done!

  2. Steve1120
    November 21, 2016 @ 2:24 am

    Social media has indeed brought a revolution in PR. Your interactions really shed light on their opportunities and responsibilities. Thanks for the valuable information.

  3. Jessie Vinson
    December 1, 2016 @ 2:09 am

    I am also surprised that younger practitioners are assuming some management roles as developing and enforcing social media policies. It truly shows the importance of having social media skills in the work place these days. In our generation everyone needs to know how to use all social media platforms and understand how they can help better your company. Social media skills are giving many young workers to have the opportunity to get ahead in their career early. How do you think social media will change in the future and as a PR professional what are going to have to adapt to?

  4. Deirdre Breakenridge
    January 6, 2017 @ 6:38 pm

    Thanks, Steve! It’s an exciting time in PR. A lot of opportunity ahead in 2017.

  5. Deirdre Breakenridge
    January 6, 2017 @ 6:41 pm

    Thanks for sharing your insights, Jessie. PR will continue to evolve as the silos are broken down within organizations. We will become much more skilled at data capture and analysis to make smarter communications decisions. Because we are more focused on a mix of media (Paid, Earned, Shared & Owned) we will have to learn new ways to measure our programs effectively. You know what they say … change is good!

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